Harrell's LCO EOP - Florida - Coastal Plains - Southeast

Dear Friends, As we excitedly prepare this year’s Early Order Program (EOP) rollout, I am once again reminded of how incredible it is to a part of this industry. An industry that faces challenges head on, collaborates to find solutions, and celebrates each other’s victories. I’m honored and humbled to have what I consider the best of the best working here as employee-owners of Harrell’s, and our team is ready to be your EOP Partner for Success . We want you to know that in everything we do, we aim to be intentional and approach each decision, task and challenge with purpose and thoughtfulness. To this end, I truly believe our team has put together a fantastic EOP for you, and my hope is that you feel appreciated and cared for by our sales team who have all been specially trained and equipped with resources to provide you with substantial savings on your 2020 needs. As employee-owners of Harrell’s, we are accountable to each other and we are accountable to our customers. We want to be better, to do better, for you. Which is why we are constantly developing better agronomic annual programming, conducting regional educational seminars with some of the top PhD’s and speakers in the industry, providing CEU’s online through MyHarrells.com, exploring innovative techniques and philosophies on our TurPh.Dudes podcast, and providing the resources you need to implement a Balanced Approach (if you are unfamiliar with a Balanced Approach, please call your Harrell’s representative or visit www.Harrells.com/BalancedApproach). As we look to the future, our core values best describe the heart of who we are and how we plan to operate and grow to serve our customers. This is our promise to you: “To serve, honor, and glorify God, to take care of people, and to grow our financial strength.” We are grateful to you for your continued trust in Harrell’s and we hope to serve you well, both now and into the future. Cordially,

Jack Harrell, Jr. Chairman & CEO Harrell’s, LLC

CORPORATE OFFICE 5105 New Tampa Highway | Lakeland, FL 33815 p.863.687.2774 | f. 863.688.8836 | Toll Free 800.282.8007 contact@harrells.com | www.harrells.com

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