Phase Two : Branding
Deliverables • 3 Logo Options • 1 Final Logo • 3 Mood Board Options • 1 Final Mood Board • Visual Style Guide
In this phase, using the brand attributes we uncovered at the end of the last step. We begin constructing the visual foundation of the brand. Logos are essential to your brand, so we exercise caution when suggesting changing it. Unless you express interest in making a change, we will only recommend a subtle refresh to breathe some new life into it. We design and present mood board options that represent how the brand could potentially look going forward. Once an option is selected, we create visual style guidelines that demonstrate the brand your work deserves.
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