Phase One : Audit
Deliverables • Brand Audit • Survey Responses • Brand Attributes
We begin by diving in and getting to know your organization inside and out. How you came to exist, what you do, and what your goals are. From here, we collect and analyze all the marketing materials we can get our hands on to pinpoint the Greywhale is in your organization’s branding. Then we relay our findings and survey your stakeholders to uncover ( or confirm ) your brand attributes. At this point, we move forward to the branding stage, where we begin to craft a vision for your organization’s future identity.
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