... CONTINUED FROM COVER
“... I SEE OPPORTUNITY EVERYWHERE AROUND ME. THE REAL QUESTIONS ARE THESE: WHAT IS THE BEST OPPORTUNITY? WHAT SHOULD AN ENTREPRENEUR DO TO MAXIMIZE PROFITS? ”
12. Work, work, and when you’re done, work some more. You don’t have time for Netflix. You need to make sure you’re working this list and working on your business as much as possible right now so that if a second wave hits, you’re prepared. Ultimately, no one knows what is going to happen. With any luck, the worst is behind us, but this is 2020. Who knows for sure? The way I see this, I’d rather be prepared for the worst, and if things go well the rest of the year, I’ll be so far ahead of my competition that they won’t even be able to see me. If things go bad, it’s likely I’ll be the last man standing. Either way, I win.
–Shaun
of this unique situation to hire some great people. 9. Set up deals with partners to create mutually beneficial relationships that grow both companies. People are willing to work together now more than ever before, so take advantage of that and push those partnership relationships. Find ways to promote each other and help each other sell more. 10. Take the content you’re already creating and reuse and recycle it. One of the biggest mistakes made in content from a social standpoint is that people don’t reuse enough of their best content. I know I’ve been guilty of this as well. It’s not always about new, new, new. 11. Kill all sacred cows. Just because you thought something was a bad idea, or things couldn’t be done a certain way, doesn’t mean that is still true. Don’t dismiss something simply because it didn’t work. Before all this, I was in Mexico, but now I’m not. Things change.
6. Building relationships with customers and vendors is more important now than ever before. We have no idea if or when there will be a second wave of lockdowns, and you will need those relationships to make sure you survive. You’ll also need as many customers as possible, which is why I told you earlier to focus on keeping your customers. 7. Invest more in marketing and lead generation, not less. As people flee the media or feel like they’re fat and happy because they had relief money, the smart money was on investing in growth, not pulling back. You should
P.S. I practice what I preach, and we’ve redone our entire product line so we can help more people. If you want to reduce churn, sell more, nurture your leads, and ultimately make more money, check out our brand-new newsletter packages, starting at just $599 per month. To get more info, just go to NewsletterPro.com/schedule and book a call with a Pro.
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be adding new and profitable campaigns once you’ve crushed all the points on this list.
8. Hire talent — it’s
on sale right now. With so many people out of a job, you can get talent all over the country for a one-off project or even full-time super cheap. Take advantage
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