29 Combwell Garden
Prepared for Shanna & Paul Roset t i
Vi kk i and Ri ch Evans
What do you get when some genuinely nice folks, who just happen to be top producing real estate agents, join forces? The answer is, “The Evans Team”. These award-winning, seasoned professionals know Houston and utilize the most advanced technology and analytics. Experts in social media and experiential marketing, their listings garner maximum exposure. Plus, The Evans Team is committed to communicating and collaborating with their clients. Whether you want to make a smart purchase or sell your residence for top dollar, The Evans Team are the people to talk to.
N OW, MO R E T H A N E V E R , T H E E X P E R T I S E O F A R E A L E S TAT E P RO F E S S I O N A L M AT T E R S I N T H E S A L E O F YO U R H OM E
Vikki Evans Her clients and friends would all agree that Vikki was destined to be a Realtor®. Her history as a successful bond broker, a marketing director for a money manager, and a home insurance agent have all led her to her starring role as a Realtor®, where customer relationships are the true measure of success. She sees her clients' homes as not only a direct reflection of their unique personalities but as the base point for lifelong memories. Evans' other "work" is giving back to the Houston community. For 35 years, she has served in leadership positions on the boards of the Jewish Federation, the Houston Jewish Community Foundation, the Women's Business and Professional Group (President from 2015-2017), BNI Greenway Plaza, The Emery/Weiner School, and is a current vice president of the board of Jewish Family Service. In June of 2016, Evans was nominated for Woman of the Year by the Leukemia and Lymphoma Society, which culminated in donations of more than $76,000 to cancer research. Both in 2017 and 2018, she chaired a city-wide film and arts festival in partnership with the Mayor's office and TIRR Memorial Hermann, to promote inclusion and understanding for people with disabilities. ReelAbilities Houston is now the largest festival of its kind in the country. When she is not working, Evans enjoys exploring downtown Houston, exercising at The Houstonian, traveling, and all forms of art and theater. Vikki and her husband, Rich, have been married since 1986 and are the parents of two grown daughters and their French bulldog, Lola. Rich Evans Clients who meet Rich are impressed by his ability to evaluate the details that often get overlooked in the home buying and selling process. His extensive expertise as an MBS Trader (trading mortgage- backed securities) was an effective training ground for examining large amounts of data for the accurate pricing of a home in a particular area. There is nothing Rich enjoys more than examining the homes and evaluating the markets in particular locations of the city. He is quite proficient in studying the accuracy of surveys, appraisals and inspection reports and for negotiating the best possible price to buy or sell a home. His pragmatic approach and natural professionalism are invaluable attributes for home buyers and sellers seeking the best possible information to make intelligent decisions to purchase or sell. Rich counsels from the initial search through financing, closing, move-in, and resale, when the time arises. He shines when evaluating new builds, older homes, and property conditions and offers solid, constructive advice on repairs and remodeling. Whether representing buyers or sellers, Rich completes each transaction efficiently and with a clear understanding of the client experience. He says “Buying or selling a home can be a challenging endeavor. I work with my clients to help them make the right decisions by examining the property, the data, the reports, the comps—all the minute details that really need to be understood. I then translate those details and need-to-knows to help make what should be a good home buying or selling experience even better.”
We let our clients do the talking.
Vikki & Rich Evans were amazing realtors. We have tried to sell our house for 3 years using other realtors and with their great advice and amazing help we sold our house in 6 weeks . The entire process was seamless with their attention to all the details. They helped us present our house in it's best way and they were always available to us and any possible buyer. They did everything possible to have our house seen by as many people as possible.Vikki and Rich gave 150% of their time and energy to sell our house. They made me feel like I was their only concern... ESTA K. I BUYER & SELLER I HOUSON CL I ENT NAME | BUYER OR SELLER | CITY Vikki and Rich are a great team to work with. They go out of their way to accommodate our schedule and are good advisors with respect to inspections and negotiations. This was the second house they have helped us purchase. They also helped us with the sale of a house. We fully intend to use them in our next real estate transaction and recommend that others do as well... DON T. I SELLER & BUYER I HOUSTON The experience we had with Vikki & Rich Evans was absolutely the best! This was our first home-buying experience and we did not know anything when we started our house search. However, Vikki and Rich educated us in every step of the process and we found a beautiful house that suits all our needs in a very short period of time. Both Vikki and Rich are extremely knowledgeable, attentive and nice and they complement each other. Vikki has excellent communication and negotiation skills and she is a great listener. She understands your needs and put them above anything. On the other hand, Rich is very knowledgeable about anything about the houses.... SELEN E I BUYER I HOUSTON Vikki & Rich Evans were absolutely amazing! There is no one we could have possibly used that could have been better. From the time they helped us find the ideal apartment, to finding buyers for our house - at a good price, 3 days after it flooded!, to taking us around to all suitable condominiums until we found the ideal one for us, they were upbeat, knowledgeable, caring, & totally geared into our needs. I would recommend them in a heartbeat!... SUSIE A I SELLER & BUYER I HOUSTON
We let our clients do the talking.
Vikki and Rich Evans have helped us with several real estate transactions over the last 5 years. They are very knowledgeable about the market. Rich's skill and knowledge about home repairs and the inspection process are a great asset. He basically provided a pre- inspection and had great advice about contractors and preparing our home before listing. Rich and Vikki are a marvelous team. They work hard, they were available when we needed them and they are always prompt about returning calls and messages. They helped us assess our housing needs, listened to our concerns, provided good advice and were calm and pleasant to work with through the whole process..DEB D I BUYER & SELLER I HOUSTON
Very professional service delivered with fun... MARY L. I SELLER & BUYER I HOUSTON
Vikki was the seller's realtor, and my wife and I the buyer, but she was nonetheless very helpful in providing information about lenders, inspectors and the home. She made sure we were aware of all steps in the process and insured that everything went smoothly... YAMIE Y I BUYER I HOUSTON Vikki and her husband (and fellow realtor) Rich were with me every step of the way from listing to closing. They hired a fine photographer to advertise my house and connected me with expert service people--painters and glaziers. Vikki held two open houses within days of the house being listed. The house sold to qualified buyers within less than a week. I cannot adequately thank nor highly enough recommend Vikki and Rich Evans. MIKE P I SELLER & BUYER I HOUSTON
Vikki was amazing. From finding the perfect house for us (quickly) to making the closing process as fast and simple as possible, Vikki did an incredible job. We could not have asked for a better home-buying experience. Vikki is very reliable, extremely knowledgeable, and allows you to feel comfortable knowing that you're in safe hands in the sometimes tedious and overbearing process of buying a home.... MICHAEL S. I BUYER & SELLER I HOUSON
The Evans Team is dedicated to selling your home.
Vikki Evans Sales Agent 713.823.3030 vikki.evans@compass.com
Rich Evans Sales Agent 713.823.3020 rich.evans@compass.com
Monica Finkelstein REALTOR® 281.455.5085 monica.finkelstein@compass.com
Kat Pressly REALTOR® 713.206.1630 kat.pressly@compass.com
Leah Oliver REALTOR® 832.444.2669 leah.oliver@compass.com
WO R K W I T H C OM PA S S , T H E # 1 I N D E P E N D E N T R E A L E S TAT E B RO K E R AG E I N T H E C O U N T RY
Compass is the largest independent brokerage in the United States by Gross Transaction Value (according to RealTrends, 2019). Gross Transaction Value is defined as the total dollar value of transactions closed by agents on the Compass platform and is reflective of the partnership with Pacific Union and Alain Pinel.
A network of top real estate agents ready to bring you your buyer. $179B+ 2021 Gross Transaction Value* 300+ 25K+ Offices Agents**
*Gross Transaction Value is the sum of all closing sale prices for homes transacted by agents on the Compass platform. We include the value of a single transaction twice when our agents serve both the home buyer and home seller in the transaction. This metric excludes rental transactions. **Agents are defined as all licensed agents on the Compass platform as of 9/30/21.
Everyone gets a first impression... Compass gets billions.
250M+ 1.4M+ 105B+ Annual website and social media impressions* Annual unique international users on compass.com** 2020 PR Impressions***
Our website drives international buyers to homes like yours through curated presentation and artificial intelligence. International Reach
Media Reach
Digital Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Our digital footprint attracts potential buyers to your listing.
*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020. **Sourced via Google Analytics, 1.1.2020–12.31.2020. ***Sourced via Meltwater, 1.1.2020–12.31.2020.
Your Buyer Follows Compass #1 Real estate website in 2019 + 2020, Webby Awards People’s Voice Winner *
Monthly Website Visitors
3.95M
3.1M
1.4M
400K
Keller Williams**
Douglas Elliman** Sotheby's**
Compass**
*The Webby Awards 2019 (winners.webbyawards.com/2019/websites/general-websites/real-estate/81277/compass). 2020 (winners.webbyawards.com/2020/websites/general-websites/real-estate/81277/compass). **Website traffic sourced via SimilarWeb, 03.1.2020–08.31.2020.
Sharing Your Home Globally Instantaneously reach millions of potential international buyers on a vast network of trusted sites.
165M+ Annual international buyers reached*
60+
Countries your home syndicates to* 100+
International portals your home syndicates to*
*ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.
Morgan Stanley and Compass Marketing Partnership
We connect high-net-worth individuals to your property.
Compass has partnered with Morgan Stanley to showcase your listing to
140K+ Morgan Stanley Reserved clients.*
Morgan Stanley’s Reserved client network consists of: More than 140,000 global clients currently enrolled in the program* Clients with over $2M invested with Morgan Stanley on average* Clients that have spent almost $800M through the Reserved program* Affluent and international clients, many of whom have vacation homes in addition to their primary residence
Explore the world of Reserved Living & Giving at msreserved.com
*Sensei Marketing Data as of 2020 YE Clients with $1 million+ in assets and liabilities at Morgan Stanley are eligible to enroll in the Reserved Living & Giving program. Clients with $10 million+ in assets and liabilities qualify for our highest tier, Signature Access, which offers additional benefits tailored to our most affluent clients including world class concierge services in Art Advisory, Private Health Advisory, Cybersecurity, and bespoke travel services. Morgan Stanley Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley’s most valued clients. Morgan Stanley Smith Barney LLC reserves the right to change or terminate the Reserved or Signature Access program or partner offers at any time and without notice. Reserved and Signature Access program participant qualifications are reviewed periodically to confirm that they continue to qualify for this program. Not all offers are available to nonresident clients. Signature Access, the highest tier of the Reserved Living & Giving program, is part of Morgan Stanley Lifestyle Advisory. This tier features products and services that are provided by third-party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any control concerning the delivery of such products or services. Please perform a thorough due diligence and make your own independent decision. © 2020 Morgan Stanley Smith Barney LLC. Member SIPC CRC#3370468 12/2020
Outperforming the Competition in Houston #1 Brokerage in Houston
Market share based on Sales Volume of Homes $500k+
3.0%
4.8%
8.2%
4.3%
BHGRE Gary Greene*
Greenwood King*
Martha Turner*
Compass*
*Source: Brokermetrics, HAR. All MLS, 2020.
Our Success in Houston
Top Awarded Agents Houston Business Journal #1 +218% Growth in Sales Volume 2021 600+ Agents
Local Offices in Houston, the Woodlands, the Heights 3
Local Partners Houston Business Journal
The Buzz Magazine
Citybook
Paper City
Modern Luxury Houston
Houstonia
*Source: Brokermetrics, HAR. All MLS, 2020.
L E T ' S TA K E A LO O K AT O U R P L A N TO S E L L YO U R H OM E
Our Step-by-Step Plan What to Expect As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
Develop and execute our marketing strategy and media plan 4
2 Prepare your property for market
3 Pre-market and promote your property to Compass agents*
ON-MARKET
5 6 7 8 List property online
Review offers and negotiate the optimal contract
Monitor the market, provide updates and assess strategy
Show property and follow-up with leads
CLOS ING
9 10 Schedule settlement and
Close on the property and assist with post-settlement questions
work through contract terms
*Pre-marketing strategies are independently determined by clients at their direction.
Getting Your Home Ready to Sell
Your home only has one chance to make a great first impression and we are here to guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers. Data from the latest Cost vs. Value report from Remodeling magazine and the National Association of Realtors® estimates a: 80% 106%
Return on investment for new wood floors**
Return on investment for minor kitchen upgrades*
BEFORE
AFTER | KITCHEN UPGRADES
AFTER | NEW WOOD FLOORING
BEFORE
*2019 Cost vs. Value Report, Remodeling Magazine (remodeling.hw.net/cost-vs-value/2019). **2019 Modeling Impact Report, National Association of Realtors® (cdn.nar.realtor/sites/default/files/documents/2019-remodeling-impact-10-03-2019.pdf).
Compass Concierge is the hassle-free way to sell your home faster and for a higher price. From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest. By investing in your home’s potential, we aim to provide a swifter, more profitable sale. How it Works
2x Sellers who use
1. Determine a budget and updates together, then apply for Concierge funds 2. Immediately receive your ConciergeCard or request cash 3. Work with trusted vendors to complete home improvements 4. Repay at closing!*
Compass Concierge are nearly 2x more likely to sell their home in 60 days** Learn more at compass.com/concierge
Rules & Exclusions apply. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions. Concierge Capital loans are provided by Notable Finance, LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Compass is not a lender and is not providing loans as part of the Compass Concierge program. *Repayment can occur at any of the following times: Closing, when our listing agreement terminates, or when 12 months pass from your Concierge approval date. **Compared to the average MLS listing in Compass markets.
Compass Concierge at Work A Concierge Case Study
1 3x Day on market
Return on $13K Concierge funds
BEFORE
AFTER "My client was able to do over $13,000 in renovations and we sold the home just a couple days after completion! My seller is grateful to have had Concierge as a cushion and to be able to have sold her home for top dollar during these unprecedented times."
MELANI E KATZ | AGENT
The Power of Photography Beautiful photography is one of the most powerful tools for selling your home. Compass uses best- in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity Timing of Buyer Activity
Peak Activity
A property receives the most traffic within the
first few weeks of hitting the market.
It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
0
1
2
3
4
5
6
7
Number of Weeks
Attracting Buyers Using Competitive Pricing
Percentage Over Market Value
Percentage of Buyers
15% 20%
10%
30%
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price
5%
50%
0%
95%
for your property to generate the most
activity and offers early on before buyers move on to newer listings.
If the asking price is too high, then the property appeals to fewer buyers.
Graphics are for informational purposes only. Compass does not guarantee or warrant similar results.
Our Exclusive Pre-Marketing Advantage Private Exclusive Coming Soon
Compass Coming Soon gives us valuable opportunities to market your property while building anticipation among potential buyers and pressure-testing our pricing strategy — all without accruing days on market. compass.com/coming-soon
A Private Exclusive listing is an off-market home that can be shared by a Compass agent with their Compass colleagues directly. Property details aren’t disseminated and won’t appear on public home search websites. Listing your home as a Private Exclusive allows you to control what information is shared — while still getting exposure to top agents at Compass. compass.com/private-exclusives
2–3x
More views by consumers and agents*
7%
Fewer days on market vs. listings that go straight to active**
~19%
More traffic at an open house***
Data refers to a comparison between MLS and Compass Coming Soon listings vs. listings that go straight to active. *Viewership sourced via Compass.com 1/2020–8/2020.
Compass Coming Soon and Private Exclusives are subject to local MLS restrictions and not available in all markets. Local policy definitions may restrict how Private Exclusive listings can be shared between agents, even within the same brokerage. Where the programs are available, pre-marketing and listing strategies are independently determined by the client. Compass does not recommend one particular strategy or guarantee results.
**Days on market sourced via Compass.com 1/2020–7/2020. ***Open house traffic sourced via Compass.com 1/2020–9/2020.
Leveraging Our Agent Network to Sell Your Home As part of a network of the nation’s top producing agents, I am strategically positioned to connect your home with qualified potential buyers everyday.
Compass Network Tool
Compass has developed an industry-first network tool that analyzes your property to identify and connect us with agents that have sold similar homes in your area. Workplace Workplace is a national Compass platform where we can promote new listings and
chat with Compass agents nationwide.
A Multi-Channel Marketing Approach, Designed to Stand Out
From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.
SOCIAL MEDIA
FLYER
POSTCARD
EMAI L BLAST
Reach more prospective buyers with intelligent digital advertising. By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
FACEBOOK VIDEO AD
INSTAGRAM IMAGE AD
Proprietary Targeting Optimized Performance Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users. Compass tracks and measures the results of every campaign which allows for continued optimization.
Engaging Open Houses Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
69%
Of homebuyers attend an open house during the home shopping process*
35%
Of open houses have been virtual since the launch of our virtual open house tool**
*Zillow Group Consumer Housing Trends Report, 2019 survey data. **Compass Livestream: Virtual Open House vs In-Person Open House. 6.1.2020–8.31.2020.
Assessing Our Strategy and Monitoring the Market Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
COLLECTIONS
INS IGHTS
Insights
Collections Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Our Immediate Next Steps
Complete listing paperwork.
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market.
Let’s determine next steps together.
Continue to monitor the market and assess our strategy.
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property.
Agent Name Agent Title 000.000.0000 O: 000.000.0000 agent.email@compass.com
YOUR LOGO
insertsocialmedia
Placing your property where your buyers are searching. Once your home is listed on the MLS, it will be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
Top Domestic Syndication Platforms, Including
Zillow
The Wall Street Journal
Mansion Global Trulia
Countries We Syndicate to Internationally*
Spain Switzerland
Myanmar Netherlands New Caledonia Panama Papua New Guinea Peru Philippines Poland Portugal Qatar
Argentina Australia
Greece Hong Kong India Indonesia Ireland Italy Japan Kazakhstan Laos Latvia Luxembourg Macau Malaysia Mexico
Tanzania Thailand
Belgium Bulgaria Cambodia Canada Chile China Colombia Czechia Denmark Estonia Fiji France French Polynesia Germany
Tunisia Turkey United Arab Emirates United Kingdom United States Uruguay Venezuela Vietnam
Romania Senegal Serbia Singapore Slovakia South Africa
Monaco Morocco
*ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.
Our Powerful Voice in the Press
#1 National media 2020 PR impressions* 105B+ coverage compared to top brokerages**
*Sourced via Meltwater, 1.1.2020–12.31.2020. **Sourced via Meltwater, 1.1.2020–12.31.2020, compared to Coldwell Banker, Keller Williams and Douglas Elliman.
Giving Back to Our Communities Compass Cares empowers agents to support meaningful causes right where it counts most — in your neighborhood.
100%
Of transactions contribute to a donation in your community*
$4.7M
Donated to strengthen our communities to date*
2,650+
Organizations supported*
Featured Local Cause
Ribbons for Compassion $40k+ raised to benefit Feed The Front Line 100% of donations were used to purchase meals from local restaurants for those on the front lines of the COVID-19 pandemic.
compass.com/compass-cares
*Data is from March 2019 through May 2021 for all Compass markets
Your Listing Launch
Pre-Market
Home Preparation Photography Pricing Pre-List Marketing Leveraging Our Exclusive Agent Network
On-Market
Media Plan Open Houses Assessing Our Strategy and Monitoring the Market
No one does virtual marketing like us.
We have unparalleled technology to market the sale of your home virtually through evolving times.
Virtual Open House
Video Mail
Using dynamic, guided video, we showcase the key features of your property to our target clientele, wherever they are.
More opens lead to more closings. We embed live video into our email marketing to engage clients in a modern and compelling way.
Private Interactive Home Tour
Live Postcard
We utilize animated emails to showcase the most attractive elements of your property. This helps grab the attention of buyers at every stage of their home search. We’ll run and actively optimize Facebook and Instagram ad campaigns to promote your property to high intent buyers. Digital Marketing & Insights
We’ll take buyers on a virtual journey through your home to highlight the unique features. Our interested buyers can easily provide direct feedback through live video or text. Our buyers and their loved ones can explore all that the surrounding community has to offer with snapshots of key attributes of the neighborhood. Virtual Neighborhood Tour
Enhanced 3D Staging
Digital Listing Brochure
We’ve partnered with the nation’s leading virtual staging firm to provide touch-free staging in order to show your home in its best light virtually.
Pages will turn, videos will play, and home features will come to life with interactive brochures to create an immersive experience for even the most discerning of buyers.
YOUR HEALTH AND SAFETY I S OUR #1 PRIORITY.
Belonging at Compass. At Compass, we believe that everyone deserves to find their place in the world—a place where they feel like they belong, where they can be their authentic selves, and where they can thrive. To work towards this mission, we prioritize diversity and believe in a culture rooted in collaboration, growth, and mobility.
Affinity Groups Promoting Diversity
Championing greater representation Our recruitment and retention strategies, such as internship, sponsorship and mentorship programs, further our goal of creating greater representation across the company.
Expanding equitable opportunity
Recognition for our efforts
Through initiatives such as Home Buying Seminars, the 15% Pledge campaign, and Virtual Career Fairs, we’re taking action to support underserved communities through impactful engagement.
Compass had the honor of being
featured in Hired’s “Inspiring Partners” 2021 Impact Report for our “broad array of initiatives... to advance real, needed change.”
compass.com/diversity-inclusion
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