Take a look at our June newsletter!
The New Hub for Branded Professional Apparel Aligned in Style
2025 JUNE
Chiropractors know the value of professional attire that bears their logo or design. Few things unite a clinic staff more than outfitting everyone in high-quality polos, T-shirts, or scrubs with your clinic brand. The matching attire lends professionalism, fosters a cohesive atmosphere, and projects pride and purpose to patients. However, finding and buying high- quality, professionally designed and printed apparel isn’t easy. Too often, chiros tell me the quality of custom-printed apparel ranges so widely that they never know if the products will be acceptable until they arrive. Also, many print-on-demand vendors require clients to order in large quantities, saddling them with a lot of unneeded merchandise. We are excited to partner with state chiropractor associations and others nationwide in launching a new web portal that will solve these problems and offer new marketing opportunities for clinics of all sizes. Starting this month, Chiro1Swag.com can serve as your one-stop online marketplace for a wide variety of custom, high- quality, screen- and UV-printed apparel, including polo shirts, T-shirts, hoodies, scrubs, and hats, as well as branded mugs, pins, tote bags, note pads, and referral cards.
Chiro1Swag will make buying unique custom apparel as easy as uploading your logo, selecting a design, and entering your order. We are partnering with a provider of high-quality screen and UV printing of designs and borders, offering a variety of ink types and colors. All these products will be printed and delivered at discounted prices. Users can choose from various cool designs, templates, and text slogans we have developed and vetted via a vote by our Facebook followers. Among eye-catching examples we’ve seen are prints with the definition of “chiropractor,” the phonetic pronunciation of the word “chiropractor,” or a remembrance honoring the birthday of B.J. Palmer, the son of the chiropractor credited with building and developing the profession. Clients can also order a “T-shirt of the Month” or a “T-shirt of the Quarter” to receive a trendy new top for their teams to wear. Limited-release items around holidays, such as designs themed to the Fourth of July or Christmas, will also be available. As always, our mission is to ensure our clients get good, aggressive pricing on top-quality products. Chiro1Swag will include stylish merchandise to use as patient gifts or giveaways, and high enough in quality that you and your staff will be proud to wear or use at work, at trade shows, or in your day-to-day lives. Scan the QR code to check out our offerings and use code SWAG15 for $15 off your first order. If you’re ordering branded apparel for a state association, you’ll find a dedicated page in our store to support your association directly. We look forward to supplying all your apparel and swag needs!
CANARY IN THE COAL MINE? THE HIDDEN HEALTH RISKS OF BURNOUT
Chiropractors often advise patients to stay well-hydrated to get the best results from adjustments, massage, or other therapy. However, according to peer-reviewed studies, more than 1 in 4 older adults fail on that front by drinking far less water than their bodies need. Finding electrolyte beverages that are genuinely healthy, taste good, and restore the body’s essential minerals can be a challenge.
Do your job or housework leave you feeling burnt out? If so, you aren’t alone.
Burnout is a common affliction in our technological age. An estimated 48% of employees and 53% of managers claim they’re burned out, according to a 2022 Microsoft survey of 20,000 workers, and stress levels have worsened since then. Career-driven people, overworked employees, and working people from all walks of life can experience alienation, extreme exhaustion, loss of meaning, and reduced performance, all hallmarks of burnout. The term was coined in the 1970s to denote the exhaustion often experienced by people in the helping professions. Burnout is not listed in the Diagnostic and Statistical Manual for Mental Disorders, the professionals’ guide to diagnostic standards. However, the World Health Organization recognizes it as a factor in people’s health. Some doctors use the Maslach Burnout Inventory, a scale measuring a person’s level of exhaustion, cynicism, and professional efficacy, to diagnose burnout. Items include, “I feel emotionally drained by my work.”
The chiros we serve are stepping up their purchases of an innovative product that checks all those boxes — Superieur Electrolytes Drink Mix. This unique beverage was developed by a lifelong runner who has formulated products for U.S. Track and Field, and it is the most complete electrolyte formula on the market. It is designed to maximize the body’s absorption of essential minerals harvested from natural sources, including Himalayan sea salts, which contain 80 healthy minerals. That is a sharp contrast with the two common minerals found in mass-market beverages — sodium and chloride, or table salt. The flavors in Superieur Electrolytes also come from natural sources, including the acerola berry, the raspberry, and extracts from stevia leaves and bamboo stems. These ingredients leave none of the super-sweet, metallic aftertaste of the lab-made sweeteners in competing products.
The symptoms of burnout can serve as the canary in the coal mine — an early warning that overload, overwork, or stress may be on the verge of harming your health. Consider an extended break from work to ease the strain. If your ennui deepens into low self-esteem, guilt, hopelessness, or thoughts of suicide, a vacation or long weekend isn’t likely to help. Clinical depression or anxiety requires different treatment by a therapist or mental health professional.
The bottom line: If you’re
feeling burned out, it’s time to put on the brakes, check out for a while, and tune in more closely to your overall well‑being!
Nature’s Recharge THE NATURAL ELECTROLYTE DRINK YOUR PATIENTS NEED
“There isn’t a product out there that is going to help patients feel better, and actually hydrate them,” says Seth Bovio, founder and head of Superieur Electrolytes. Bovio says that chiropractors are ordering Superieur Electrolytes in large canisters or small packets for sampling or sale. Some elite athletes use Superieur Electrolytes, but the bulk of sales are to older adults, including people with diabetes, neuropathy, cancer, and other ailments. Superieur Electrolytes are distributed worldwide through chiropractors, yoga studios, cancer treatment centers, health food stores, and other outlets. Chiros who offer free samples of Superieur Electrolytes in their clinics are finding it works wonders. Many install a glass or plastic dispenser and make a batch of the beverage for patients to try before or after treatment. After a massage, the drink helps patients flush out metabolic waste and hydrate the muscles while also whetting their appetite for more. Some chiropractors order hundreds of dollars’ worth of Superieur products monthly to offer samples and sell to their patients.
Mass-market beverages fail to restore to the body the essential minerals that serve as electrolytes, Bovio says. Some carbs are necessary to enable the body to absorb minerals, and Superieur products contain just enough carbs from organic white rice to facilitate mineral absorption. Superieur Electrolytes also contain naturally sourced vitamin C. Superieur Electrolytes are almost as noteworthy for what they do not contain. They have no food dyes or synthetics, and no erythritol, a common additive to the
stevia sweetener used in many zero- calorie mass-market drinks (erythritol has been linked in research to heart attacks and strokes). If you plan to stop by our booth at a trade show this summer, we would love to offer you a free sample from our “hydration station.” We hope you will be as excited about this innovative product as we are!
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Chiro1Swag: Your 1-Stop Shop for Premium Brand Wear 1
Chiros See Rising Sales of Electrolyte Drink for Healthful Hydration 3 How Burnout Can Signal Depression 2 Did Old Hollywood Stars Really Talk Like That? 4
Katharine Hepburn, Cary Grant, and the Art of Speaking Like an Aristocrat
There’s a certain charm to old Hollywood movies — glamorous stars, sweeping orchestral scores, and, of course, that oddly posh, vaguely British way of speaking. You know the one. The voice makes Katharine Hepburn sound like she’s perpetually midway through an important luncheon and Cary Grant appear to deliver a one-liner while also sipping afternoon tea. This isn’t just a coincidence; it’s the Transatlantic accent , and for a while, it was the gold standard of sophisticated speech. Unlike normal regional dialects, the Transatlantic accent wasn’t something people naturally developed by growing up in a particular area. It was an acquired accent drilled into the minds of upper-crust New Englanders at elite boarding schools and embraced by stage actors who wanted to sound refined. Essentially, it was the linguistic equivalent of wearing a tuxedo at all times.
polished, articulate, and, quite frankly, fancy. The crisp, clipped tones worked wonders for those speedy, back-and-forth screwball comedy exchanges. Just watch “His Girl Friday” and try not to be dazzled by the machine-gun dialogue between Cary Grant and Rosalind Russell! And then, just as suddenly as it arrived, the Transatlantic accent packed its bags and vanished. By the 1950s, Hollywood started shifting away from aristocratic dramas and high-society stories, opting instead for gritty realism and everyday characters. The era of Marlon Brando and James Dean meant mumbling was in, and sounding like you vacationed on the French Riviera every summer was … well, out. Of course, we can still enjoy the legacy of the Transatlantic accent in classic films. Want to master it yourself? Pick up “Speak With Distinction” by Edith Skinner, the holy grail of old-school elocution training. Soon enough, you’ll drop your R’s, crisp your T’s, and stretch your vowels until “dance” becomes “ dahnce .” After all, old Hollywood may be gone, but its impeccable enunciation will never go out of style.
Hollywood, never one to pass up a trend, adopted this cultivated accent in the early days of talkies. Why? Because it made actors sound
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Get a FREE Sampler Pack of Superieur Electrolyte Drink Mix With Orders of $150 or More
How to Redeem Online @ Chiro1Source.com 1. Add a sampler pack of Superieur Electrolyte Drink Mix to your cart. 2. At checkout, use code STSPSUPER , and you will receive a free sampler pack of Superieur Electrolyte Drink Mix with your order. Ordering by Phone Let one of our customer service representatives know you want to take advantage of the free sample pack of Superieur Electrolyte Drink Mix, and mention code STSPSUPER .
Harness Nature’s Minerals for Wellness With the Most Complete Electrolyte Formula on the Market! Superieur Electrolyte powder is a light, refreshing electrolyte drink with zero sugar. Formulated with sea salt, minerals, and real vitamin C, this hydrating formula provides maximum absorption of healthful minerals with no metallic aftertaste. Superieur Electrolytes’ loyal users range from chiropractic patients, yoga studios, and cancer- care clinics to health food stores and elite athletes. Offer samples for your patients after adjustments or massages and watch them become instant fans!
Scan the QR code to learn more!
Limit 1 per clinic. Offer valid while supplies last.
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