FEELS GOOD TOBE ON T HE SAME PAGE: The meaning behind our photo locations.
The Old Port of Montreal promotes the importance of restoration, history, and progress, while the idea of sustainable development continues to be an integral aspect of the sites vision. The site’s efforts are ongoing, enhancing the cultural offerings and fostering a space of learning for all ages. Laborious processes of restoration and repurposing have put the area’s architectural heritage to residential and commercial use. The site focuses on emphasizing the big three “R’s”: Reducing, Restoring, and Recovering. It plays a vital role in the city’s life by continually focusing on social responsibility and creating ways to engage with citizens and neighbors. Ashbury and Spector share the same ideas, progressively developing bags and products that inspire the modern worker while staying true to the importance of reducing. Old Port of Montreal
Frédéric-Back Park
Beneath the spheres that scatter the park is 40 million metric tons of decomposing waste, producing biogas captured by wells to convert into electricity. The park promotes circularity with recycled materials being used for every aspect of it. For example, benches were constructed from felled ash trees, new roads and trails were laid from matter collected from cliff rockfalls, and the ground in the park is entirely composed of soil transferred from construction sites and other recycled materials. Choosing a location that encompasses the same ideas promoted by the Renew material from Ashbury definitely Feels Good.
Mount Royal Park & Beaver Lake
Mount Royal Park promotes the use of shared community spaces and having a preserved piece of nature to be enjoyed together within a busy and concrete- centric metropolitan area. It Feels Good to be able to enjoy nature while having access to picnic tables, playgrounds, equipment rental services, and much more for individuals or families to experience. It’s home to exceptional fauna and flora as well and because of a refrigerated rink and cross-country skiing trails, it can be enjoyed in the winter too! Overall, it Feels Good to have a place to relax, enjoy, and to get away from the hustle and bustle of a big city. Preserving nature is an idea that is represented in this years Spector launch as well, focusing on sustainable resources and harnessing the Feels Good mentality through good intentions and positive vibes.
Olympic Park
The sad truth is that many Olympic parks and venues are abandoned given the immense costs of maintaining the large spaces. Olympic Park promotes circularity as well given the repurposing of the space: Teleworking areas, skateparks, climbing rocks, and trails surround the park introducing new life to the area. It’s important that the great value of the park is celebrated, ensuring its full potential is met by introducing new ways to utilize and revitalize it. Repurposing is key, an idea that is put forward with the introduction of the new collection from Ashbury this year.
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