48
48
SUPPLY CHAINS TO ADMIRE | 2025
Consumer Non-Durables In the last decade, the acquisition strategies of consumer non-durables companies failed to yield scale. The large multi-national brand owners of Kimberly-Clark, P&G, and Unilever struggled to drive growth as smaller and more agile companies like Church & Dwight and Clorox made progress. Church & Dwight is the period's Supply Chain to Admire Award Winner. Cross-functional alignment issues grew over the decade, driving a schism between operations and commercial teams. Historically, these companies have been marketing-driven, with a large gap between operating and commercial teams. The opportunity is to become more market-driven using outside-in practices and market data. In the last decade, operating margins and growth have been flat, while inventory turns have decreased slightly. Growth has been less than GDP. The sector has lost market share to retailers selling generic house brands
Table 33. Consumer Non-Durables Industry Performance for the Period of 2015-2024
INDUSTRY: Household Non-Durables
COMPANY INFORMATION
IMPROVEMENT
PERFORMANCE
VALUE
MARKET CAPITALIZIATION PER EMPLOYEE
PRICE TO BOOK
RETURN ON CAPITAL EMPLOYED
GROWTH (Year Over Year Revenue)
SUPPLY CHAIN FUNDAMENTAL SCORE
INVENTORY TURNS
OPERATING MARGIN
SUPPLY CHAIN INDEX
2024 REVENUE
NAME
2015 - 2024
Church & Dwight Co
6,107
6
3
6.4%
5.86
19.6%
16.4%
6.21 3,613,137
Clorox
7,093
3
9
2.6%
6.86
15.8%
26.7%
70.60 2,218,540
Colgate-Palmolive
20,101
4
6
1.6%
4.54
23.0%
35.1%
141.02 1,846,711
Energizer Holdings Inc
2,887
3
2
5.3%
1.36
13.3%
10.2%
14.04 509,743
Henkel AG & Co
23,364
4
10
0.8%
4.77
12.7%
12.1%
2.30 842,199
Kimberly-Clark
20,058
5
4
0.2%
6.63
14.8%
28.7%
155.42 1,042,574
Newell Rubbermaid
7,582
2
11
4.5%
3.79
8.0%
-1.5%
2.13 297,325
Procter & Gamble
84,039
6
5
1.3%
6.62
21.4%
16.9%
6.27 2,781,261
Reckitt Benckiser Group
18,109
3
7
2.5%
4.01
24.6%
11.1%
5.17 1,632,611
Spectrum Brands Holdings
2,964
4
1
-2.4%
3.44
5.0%
0.9%
2.96 346,319
Unilever PLC
65,765
4
8
0.3%
6.77
17.1%
22.5%
7.77 928,005
MEAN WITH OUTLIERS
23,461
4
2.1%
4.97
15.9%
16.3%
37.63 1,459,857
MEAN WITHOUT OUTLIERS
2.1%
4.97
15.9%
16.3%
37.63 1,459,857
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