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for Martini & Rossi, winning prestigious awards for his work before taking the next leap in his career, starting ITALICUS. ITALICUS allowed Gallo to reintroduce a historic Italian liqueur that few others dared to touch. He gained inspiration to create the drink thanks to an ancient recipe, “l Rosolio di Torino,” which he found in a book from the 1800s called “Il Liquorista Pratico” by Luigi Sala. Rosolio is a traditional Italian liqueur that royalty drank during the Renaissance era. It is made from a base of alcohol, water, and sugar and is often flavored with an essence. ITALICUS sets itself apart by being the first and only liquor to utilize the Bergamot orange, a citrus fruit frequently used by perfume brands for fragrance. Gallo didn’t create ITALICUS in a day, and its success stems from his diligent work to perfect his product before releasing it to the public. He worked alongside bartenders and drink professionals from Italy, the UK, and the U.S. to help keep him on the right track. By discussing and working directly with knowledgeable and influential members of the bartending community, he created a unique product that appealed to a broad audience. While ITALICUS’ brand recognition is growing, there’s still plenty of work to do before it becomes a household name.
It is having trouble breaking into the American market due to complexities outside of its control. In addition to ITALICUS, Gallo has also released two other unique drinks, Savoia Orancio and Savoia Americano. Even if ITALICUS takes off and becomes one of the most popular drink brands worldwide, Gallo does not plan to sell his business. In an interview with “The Drinks Business,” Gallo stated, “With ITALICUS, the agenda is not driven by money but by the legacy we can leave behind.” Gallo hopes this is the first step in a long and rewarding journey.
Names That Almost Were The Bizarre and Creative Titles That Nearly Defined Our States
Have a LAUGH!
What if your state’s name could have been something different? Let’s look into the names that almost were.
Kentucky Kentucky might have been Transylvania. In 1775, businessman
Richard Henderson signed a treaty with the Cherokee tribe, securing land known as the Transylvania colony. However, Virginia had already claimed it. Years later, those living on Henderson’s attempted purchase broke away to become Kentucky. Utah When Brigham Young, leader of The Church of Jesus Christ of Latter-day Saints, moved the congregation west, he petitioned Congress to create a new state for them called Deseret, after a name in “The Book of Mormon.” The government declined the request until 1896 and named the state Utah after the Ute tribe. Nevada Nevada was almost Humboldt, named for explorer and naturalist Alexander von Humboldt, who popularized scientific exploration. Ultimately, when Nevada became a state in 1864, they used the Spanish word for “snow-covered.”
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