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Inside This Edition
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1.
2 Thanksgivings and Double the Fun
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The Secret to Employee Engagement
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Discover the Fascinating ‘What- Ifs’ of State Names How ITALICUS Challenges the Giants of the Beverage Industry
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The Art of Standing Out Giuseppe Gallo Navigates a Saturated Alcohol Industry
When you think about the most challenging industries in which to start a new business, what comes to mind? The pharmaceutical and entertainment industries are probably high on your list since they require lots of money and connections to get off the ground and compete with the big dogs. But another might not be so obvious — the food and drink industry. Whether you’re considering opening a restaurant or distributing your mom’s pasta sauce recipe, this industry is full of pitfalls for unaware entrepreneurs. One reason this industry is more challenging for entrepreneurs is the size of their competitors. Imagine you created the ultimate soft drink. It’s as flavorful as Coca-Cola, Dr. Pepper, and Mountain Dew but has no sugar
or unhealthy ingredients. It should be a game-changer for the industry, but getting people to try your product would be difficult, let alone convincing them to switch from their favorite brand. Now, imagine you created a new alcoholic beverage. Not only are you competing with the big players, but you’re also competing with celebrities who joined the recent trend of creating their own alcoholic beverages. George Clooney’s Casamigos Tequila and Ryan Reynolds’ Aviation Gin are just two examples from an oversaturated celebrity alcohol market, but that doesn’t mean entrepreneurs have no chance of breaking into the industry. You can find success if you create a unique product that interests the general public. That’s exactly how Giuseppe Gallo plans to grow his brand, ITALICUS. Gallo grew up in a little village off the Amalfi Coast in southern Italy. After many years in the industry, Gallo became well-known as one of the world’s most respected mixologists. He worked as an international brand ambassador
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