ignite 17
The objective of this project was to integrate sustainability and innovation to elevate the customer experience at their flagship store in London. This involved the creation of an immersive experiential hub on the third floor, designed to be multifunctional and interactive, complemented by the 3’6 bar, offering relaxing daytime dining with an atmospheric night-time ambiance. Navigating the intricacies of the 3rd floor posed a challenge, particularly when integrating the kitchen design seamlessly with the live streaming and video content production that would take place within the space. Considerations for filming, including lines of sight and noise levels, were crucial in the decision-making process to minimise disruptions to microphones and production quality. Close collaboration with the AV team was essential to ensure that these requirements were met without compromising the facility’s functionality or the quality of the content produced. Careful attention was given to the design of mechanical extraction and general service arrangements to ensure they aligned with the requirements of the brief. As a result, specialised solutions such as accommodating extracts over the main theatre area and implementing a hybrid ventilated ceiling cassette system were devised for the cookery area, with partnership collaboration from our chosen specialist, Halton.
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