Title Improved Brand Awareness Status: Complete Summary : Elevated brand visibility and market reputation through a strategic, multi-platform marketing approach that highlights culture, expertise, and client outcomes. Key Actions: • Refreshed website and career section; major services update planned for 2025
• Grew social media presence and launched Instagram in 2025 • Advertised in 30+ industry publications across five states • Promoted awards and recognition to attract clients and talent • Launched B&W Insights Podcast to share expertise and stories • Refreshed newsletters and contributed to industry publications regularly
Baxter & Woodman | VISION 2026 Strategic Planning Recap
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