Title Promote Competitive Advantages Status: Complete
Summary : Strengthened internal knowledge and external communication of competitive advantages by aligning messaging, onboarding tools, and marketing efforts across all Practices. Key Actions: • Created internal videos and cross-training to reinforce key differentiators
• Designated marketing champions and practice experts • Rolled out tailored marketing plans for each Practice • Promoted offerings through newsletters, web content, and project datasheets • Increased visibility via resumes and industry involvement
Baxter & Woodman | VISION 2026 Strategic Planning Recap
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