October 1924
T H E K I N G ’ S B U S I N E S S
615
A Direct, Definite, Deliberate Appeal to the King’s Business Family
Knowing that very many of you are deeply interested in present day conditions, both in the world and in the church, w;e do not hesitate to open our hearts to you and make a con fession : We are now issuing 40,000 K. B.’ s each month,— the largest monthly religious maga zine in the United States. We have published The King’ s Business for over fourteen years, and always at a financial loss, but have recog nized it as a means of blessing to thousands of Christian people, both old and young. When other magazines felt compelled to raise their subscription price, we kept The King’s Business at $1.00 until this year when we advanced it to $1.25, also enlarging the size in order to properly accommodate lesson helps for both the International and Funda mental series. From every country congratulations have come concerning our policy, the improved appearance of the magazine, and the neW departments which have been added. But now there are four things we want to d o : ( 1) Maintain the price at $1.25. (2 ) Use a better quality of paper, thus greatly improving the appearance of the magazine. (3 ) Increase the number of pages o f read ing matter, introducing a number of new features which will be of material help to every believer. (4 ) Beginning January 1, 1925, issue the S. S. Lesson helps (both International and Fundamental) as a SUPPLEMENT, (issued quarterly) o f the size shown on page 61 6. This supplement will POS
ITIVELY NOT BE SOLD SEPAR ATELY, but will be a SUPPLEMENT to the magazine and mailed to SUB SCRIBERS ONLY, the subscription price of the magazine to include, IN EVERY INSTANCE, the Sunday School Lesson Quarterly Supplement, j To assist us in accomplishing these four exceedingly desirable results,— we are making an appeal to every subscriber to do one of two things: (1 ) Secure two NEW subscriptions, or (2 ) Send us ONE DOLLAR to be inves These contributions will be used for; the specific purpose proposed, and at the end of the year, a definite report will be made in the magazine as to results. The days are dark for this poor old world. The time seems short for service. We are not making a request for something that will be difficult to accomplish, and it is made after much prayer, with a holy desire that God may be glorified through it. If this appeal meets with a response in your heart, please fill out and mail the coupon on page 671, so that we may expect either the two subscriptions or the contribution from you at an early date. We request all the members of The King's Business family to pray daily in behalf of this ministry. We should be glad, too, to have suggestions from you as to improvements which you think might be made in the magazine. ted in this project,-—this dollar to be obtained by some act of self-denial on your part.
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