PROPS
Bryan McBrien – Cinema Greens By Autumn Mur r ay
B ryan McBrien (Hollywood Art Director, Production Designer, Greens’ Coordinator and co-founder of Cinema Greens) gives us the inside scoop on Cinema Greens and how the business became the one and only source for Greens rentals in the Southeast. Cinema Greens creates stunning and profound scenes and experiences through botanical, natural, and greens rentals, custom designed fabrications, and superior customer service. The company was founded in 2013 by McBrien and his two partners Jeff Brown (coordinator), and Carlos Martinez (horticulturist). While based in Los Angeles and working on the film sets of Marvel Studios’s Antman and Universal Pictures’s The Fast and Furious when they were filmed in Atlanta, the team saw a growing need for film quality greenery to supply the rapidly growing film and television industry here. McBrien recalls, “The city lacked an infrastructure for film greens. The market at the time literally had no plant rentals. There were only a few nurseries that weren’t specialized. We needed big plants, like 20-foot pines, and you just can’t buy them at the local greenhouse.” On a film or television set every tree, bush, flower, moss, rock, and vine—both real and artificial—has been crafted deliberately for that scene. Those are all called “Greens” in the industry. “Greenspeople” are the members of the film crew who are responsible for renting, replanting, arranging, and taking care of all these plants. The coordinator makes the impossible happen with skilled craftsmanship and tricks of the trade. Most of a Greensperson’s work is done on a soundstage, creating backyards, jungles, and forests on a concrete floor and varying degrees of natural light. They also augment an outdoor location’s existing greenery or hide un- wanted elements. Cinema Greens’s flagship property is located in Hampton, GA with a 14-acre shooting ranch complete with an 1897 farmhouse, 5,000sf fabrication warehouse, 7-acre nursery, and a custom built 20,000sf greenhouse. In 2018 the company opened a 15,000sf warehouse just minutes away from Hartsfield-Jackson Airport and the New Tyler Perry Studio at Fort McPherson. Both locations are available for rental space. Cinema Greens’s East Point location recently hosted The Georgia Hollywood Review’s Mix and Mingle film and television industry networking event with over 200 attendees.
vendor at the Atlanta Botanical Gardens and the Atlanta History Center. WHAT IS THE PROCESS OF CLIENTS BOOKING CINEMA GREENS SERVICES? One thing that I am excited about right now is that we’ve just updated our website to make it more interactive and inventory oriented. We wanted to connect directly with the consumer. Now clients can click and get price quotes just like you can on a Shopify-based account, but ours is much more intricate. Clients can click on all that we offer from pricing on individual items, dimensions and sizes of the items they are looking for, and all the packages that we offer. The Cinema Greens team of Bryan, Jeff, and Carlos have over 65 years of combined experience and credits on hundreds of film, television, and commercial productions. They have worked on multiple Oscar Nominated/Winning films and there isn’t a major movie company they haven’t worked with. Success to them now is seeing the look of awe on their clients’ faces when they see their “Greens” designs and creations for the first time. WHAT DO PLANS FOR THE FUTURE INCLUDE? We are looking at selling our Hampton location and consolidating at our warehouse location in East Point. We are also looking at areas we might be able to put a big retail greenhouse that would house our rental in- ventory and offer a portion of the retail sales. Look out for Cinema Greens pop up plant sales. The sales events are promoted on their Instagram page (@
Bryan McBrien
While Cinema Greens started with a focus on film and television rentals and set design, they soon saw opportunities in the local event industry in Atlanta. They work with top catering and event companies; such as Legendary Events, and Bold Catering and Design; and create magical weddings and one-of-a-kind backdrops for parties, conferences, conventions, and festivals. Cinema Greens was recently named a preferred
CinemaGreens) and they are held at their East Point warehouse every six weeks on a Saturday from 9am to 1pm.
Warehouse; 1557 Saint Joseph Ave, East Point, GA 30344 Greenhouse & Farm; 2319 Lovejoy Rd, Hampton, GA 30228 www.cinemagreens.com | 888-215-0531 | sales@cinemagreens.com | @CinemaGreens
2 4 | T H E G E O R G I A H O L L Y WOO D R E V I E W | J U L Y / A U G U S T / S E P T E M B E R 2 0 2 0
Made with FlippingBook - Online magazine maker