Leading with purpose
Sarah Dean Owner & Chair, Noble Foods
and to build a business we’re all proud to be part of. In November 2024, we were honoured to receive the ‘Leading with Purpose’ award at the Business Culture Awards. This recognition was particularly meaningful because it validated the work we have done to ensure our purpose is not just a statement but a lived reality. The award highlighted our ongoing initiatives to create a workplace where people feel valued, inspired and empowered. From enhancing wellbeing support to developing leadership training programmes, we have been focused on making Noble Foods a place where people can thrive. Then, just a few months later, in February 2025, we were delighted to be named ‘Employer of the Year’ at the Food Manufacture Excellence Awards. This award further reinforced the strides we have made in creating a workplace culture that prioritises the wellbeing and growth of our colleagues. Whether it’s our commitment to career development, our focus on mental health and wellbeing, or our drive to build an inclusive and supportive environment, we are incredibly proud that these efforts are being recognised on a national stage.
How our people shape Noble Foods
and decision-making every day.
At Noble Foods, we believe that business success is built on a strong sense of purpose and a deep commitment to our people. As a fourth-generation family business, we have always recognised the importance of staying true to our values while continuously evolving to meet the needs of our colleagues, customers and communities. Our purpose is simple but powerful: to better nourish people, animals, and planet. It’s not just a slogan – it shapes every decision we make. From how we care for our hens to how we support our colleagues and drive sustainability across our supply chain, our purpose acts as a compass guiding our long-term strategy. Our company values – Together, Ownership, Courage, Action, Respect, and Excellence (TO CARE) – bring that purpose to life . Developed by our employees, these values define what it means to be part of Noble Foods. They’re not just words on a page; they’re deeply embedded in our culture, guiding our behaviour
I can remember when we first launched our purpose and values, following a collaborative process with the Noble Leaders Group and colleagues from across the business. As we left that room, Duncan (our CEO) and Louisa (our HR Director) said, “That’s the easy part. Now we have to live them every day.” They were right. The launch was exciting – but what’s been even more powerful is seeing our people bring them to life in their own ways. Whether it’s stories shared on w orkplace tagged with our values hashtags, or one colleague recognising another for going above and beyond, our values show up in moments big and small. They guide us, from the boardroom, where we refer to our purpose in strategic discussions, to major decisions such as investing in new milling capacity, launching our future leaders project, expanding our biodiversity work on farms or opening a new added-value factory. Every part of our journey ties back to that central aim: to better nourish people, animals, and planet –
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