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JAA Media (John Ayling & Associates) – was founded in 1978 by John Ayling OBE. In his 81st year John still works four days a week as Chairman. JAA Media has thrived for 47 years in a fast-moving, ever-evolving media landscape. Working with advertisers across all sectors, the agency is proud to back underdog brands that want their media spend to punch above its weight. In 2021 John was joined by his daughter, Caroline, to drive future growth of the agency. The Ayling’s are passionate about helping brands realise their ambitions through paid media channels, from audio and out-of-home to TV and YouTube. Being a family business, JAA is in a unique position to advise other family-owned businesses on their media strategies. We currently work with family-run businesses such as Loake Shoemakers, Baylis & Harding and Squires Locks alongside 70 additional clients billing £121.4m a year. Poole Bay Holdings Ltd – manufactures and sells a diverse range of products through catalogues and multiple ecommerce sites. It was officially formed in 2007, although the group’s first business, NBB Ltd was founded in 1993. Since then, the group has grown vastly and now consists of over 20 websites, including the leading hot and cold therapy brand Koolpak. Family run, owned by Mike McKenna and Martyn Bright, and based in Poole, Dorset, with 150,000 square feet of warehouse, factory and office space, PBH employs over 200 dedicated people, based at two sites, and was shortlisted as a runner up at the Dorset Business Awards in 2024 for the Digital and Technology Award. With an ethical approach to business, and a large customer base, PBH drives growth by innovating new products and launching new websites. Woodmansterne – is the leading publisher of high-quality greetings cards in the UK, with over 40 million cards sold each year. Founded in Watford in 1953, Woodmansterne was a photographic colour slide publisher known the world over for its quality. Now, as a third-generation family business with over 150 employees, the company has evolved and grown, with innovation, quality and sustainability at its heart. From one of the UK’s greenest warehouses in Milton Keynes, Woodmansterne runs the sophisticated production and logistical operation that supplies and manages the card departments of John Lewis, Waitrose and 400 top garden centres across the UK. Led by Seth Woodmansterne, MD, with his father Paul as Chairman, the business has doubled in size in the last five years, continues to invest in the future, and hopes to become B Corp certified in 2025. Through the sale of charity Christmas cards over the years, the business has helped raise over £6 million for charity.
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