T HE
C YLINDER
N ARRATIVE
given cluster, as well as a governance structure to support those strategies. The Cylinder is architected around the challenge of: how do we grow enterprises in the region, including the necessary workforce supply chain to scale cluster growth? The image on the right represents the front view of the Cylinder, a series of stacked clusters. To date, EnterpriseKC has identified twenty (20) clusters, eight (8) of which are believed to have a very high potential for growth in the region.
Top View of Cylinder
Front View of Cylinder
The Top View of the Cylinder Model
EnterpriseKC believes the most effective way to understand what is really taking place across the region is to talk directly to our customers – all the enterprises, gazelles and start-ups in a given cluster. By speaking directly, and regularly, with customers in each cluster, EnterpriseKC can collect more reliable, real-time data to answer a variety of strategic questions that maximize cluster growth and regional economic lift. The following Pillars represent strategies that are applicable to each cluster and any future clusters that may be added to the Cylinder Model.
7.1.1 Pillar 1 Opportunity Analysis, Vision Description & Branding
Strategic Goal: Build and promote a compelling story, ensuring the rest of the world understands the many assets and opportunities our region offers, positioning the region as a magnet for talent and enterprises. Strategic questions to answer : What is the overall economic situation in the Cluster? What is the opportunity in each cluster – how big could it be? What can we do to promote the cluster and the region to ensure it isn’t America’s “best kept secret”?
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