St Austell Brewery has signed a new 10-year deal with fellow West country drinks brand, Thatcher’s Cider As part of the new, long-term strategic deal, St Austell will stock Thatchers cider in their managed pubs, from the Isles of Scilly to Bath. Thatchers will also continue to be a key drinks partner for publicans across the 122-strong leased and tenanted St Austell estate. St Austell have been working with Thatchers in close partnership since 2002. As the South West’s leading wholesale drinks distributor, Thatchers brands are also widely available to 3,000+ free trade customers across the region. Kevin Georgel, CEO of St Austell Brewery said: “We are delighted be continuing our longstanding partnership with Thatchers by signing this new 10-year deal. It’s a fellow family-owned drinks company, which shares many of our values. “Working collaboratively with other businesses in our region, and building strong long-term relationships, is something which has always been important to us. It’s fantastic to continue supporting one another by growing Thatchers’ Westcountry distribution whilst bolstering our drinks portfolio and cider offer for pub guests and wholesale customers.” Martin Thatcher, fourth generation cider maker, said: “Working in partnership with St Austell Brewery just makes sense; we share our values, roots, and commitment to giving customers a great experience”. “This 10-year deal, which may seem short in comparison to the combined 292 years of family expertise our companies have, is a testament to our shared commitment to collaboration and sustainability. We look forward to raising a glass in a St Austell pub to celebrate!”
Thatcher’s cider has been made on Myrtle Farm in Somerset since 1904.
A family business just like St Austell Brewery, Thatcher’s are on their fourth generation dedicated to its craft, and with the 5th gen, including daughter, and proud Cider Maker Eleanor Thatcher, a recent recipient of an inaugural, 2023 FBUK Family Business Week “One to Watch”.
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