PLACE
COMMUNITY VIBRANCY Demand for hotel rooms in Greater Grand Rapids continued to show signs of strength in 2023, with the first 10 months of the year slightly outpacing demand over the same period in 2022 by approximately 1.4%. According to Smith Travel Research, hotel demand in Michigan is expected to increase 1.4% compared to 2022 and 1.3% across the U.S. compared to 2022.
AIRLINE TRAVEL Airline travel at the Gerald R. Ford International Airport in Greater Grand Rapids reached a three-year quarterly high in Q3 2023, eclipsing 1 million passengers. Airline travel on a quarterly basis has steadily increased since the Covid 19 pandemic, rising 150% from Q3 2020 to Q3 2023. Likewise, airport activity in Q3 2023 was 11% higher compared to the same period the previous year.
HOTEL ROOM DEMAND (SALES) BY MONTH
250,000
200,000
GERALD R. FORD INTERNATIONAL AIRPORT PASSENGERS BY QUARTER
150,000
1,200,000
1,000,000
100,000
800,000
50,000
600,000
400,000
0
2019
2020
2021
2022
2023
200,000
Source: Smith Travel Research
0
2020
2021
2022
2023
Source: Gerald R. Ford International Airport
STATE OF THE REGION 2023 | 13
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