Elevate October 2025 | Air Serbia

OSAM GODINA URBANE ELEGANCIJE I NOVI FOOD HALL KOJI SPAJA UKUSE SVETA RAJIĆEVA SHOPPING CENTER EIGHT YEARS OF URBAN ELEGANCE AND A NEW FOOD HALL THAT BRINGS TOGETHER THE TASTES OF THE WORLD

Beograd je savremena metropola koja spaja jedinstvenu arhitek- turu, vrhunski šoping i posebna kulinarska iskustva, a Rajićeva Sho- pping Center je od svog otvaranja 2017. izrastao u simbol modernog gradskog života, mesto na kome se svakodnevno susreću lokalni po- setioci, turisti i ljubitelji novih iskustava. Ovog septembra Rajićeva SC obeležila je osam godina postojanja i istovremeno predstavila potpu- no novi Food Hall, koji donosi ukuse iz svih krajeva sveta i posetiocima pruža doživljaj koji prevazilazi klasičan koncept šoping centra. Novootvoreni Food Hall na drugom

Belgrade is a modern metropolis where unique architecture, top-class shopping and distinctive culinary experiences combine, and since opening in 2017 the city’s Rajićeva Shopping Centre has grown in popularity to represent a symbol of contemporary city life and a dai- ly meeting place for locals, tourists and lovers of new experiences. This September saw Rajićeva SC commemorate its eighth anniversary by unveiling an entirely new Food Hall that offers tastes from around the world and provides visitors with an experience that extends far beyond the classic concept of a shopping centre dining area. The new second floor Food Hall offers a carefully curated sele- ction of international cuisine to satisfy the most diverse tastes. Visi- tors can enjoy exotic Thai dishes and refined French specialities, try succulent American burgers and crispy chicken, or indulge in Balkan barbecue, Greek classics, spicy Mexican bites and flavours of the Far East. Brands like Pad Thai, Lure, BRT Burger, Panda, Skara, Amigos, Krispy Chicken and

spratu nudi pažlji- vo odabranu selek- ciju internacionalnih kuhinja koje zado- voljavaju najrazliči- tije ukuse. Posetio- ci mogu da uživaju u egzotičnim tajland- skim jelima i prefi- njenim francuskim specijalitetima, da probaju sočne ame- ričke burgere i hrska-

This unique location, with a direct view of Knez Mihailova Street and Kalemegdan, offers visitors a special experience of the city

Mr. Greek ensure this space is a true haven for foodies that can lead them on a jour- ney through different continents. “The opening of the new Food Hall and the eighth anni- versary confirm our mission for Rajićeva Shopping Centre to remain the epicentre of Belgrade’s urban life. We want to offer every visitor more than just shopping, and to create a pla- ce that inspires,” said Rajićeva SC Director Kfir Shpigel.

vu piletinu, kao i da se prepuste balkan- skom roštilju, grčkim klasicima, pikantnim meksičkim zalogaji- ma i aromama Dale- kog istoka. Brendovi poput Pad Thai, Lure, BRT Burger, Panda, Skara, Amigos, Krispy Chicken i Mr. Greek šalju sve sladokusce na putovanje kroz različite kontinente. – Novi Food Hall i osma godina postojanja potvrđuju našu misiju da Rajićeva Shopping Center ostane epicentar urbanog života Be- ograda. Želimo da svakom posetiocu pružimo više od kupovine i da stvorimo mesto koje inspiriše – izjavio je Kfir Shpigel, direktor Rajiće- va Shopping Centera. Rajićeva SC je više od šoping destinacije, svaka poseta postaje mali ritual: od jutarnje kafe sa prijateljima, preko kupovine u omiljenim radnjama, do večernjeg izlaska, a od sada je tu i novi sadržaj na dru- gom spratu koji prati savremeni ritam grada. – Upoznajte Beograd iz potpuno novog ugla i ponesite najlepše uspomene iz srca grada, destinacije kojoj ćete se uvek iznova vraćati, gde se moda, kultura i gastronomija spontano prepliću i daju poseb- no iskustvo u svakom trenutku – istakla je Svetlana Maksimović Miše- vić, marketing i PR menadžer Rajićeva Shopping Centera. Jedinstvena lokacija, sa direktnim pogledom na Knez Mihailovu ulicu i Kalemegdan, pruža posetiocima poseban doživljaj grada

Rajićeva SC is more than a shopping destination – every visit be- comes a little ritual: from morning coffee with friends, followed by browsing favourite shops, to an evening out. And this new feature on the second floor now reflects the city’s contemporary rhythm. “Discover Belgrade from an entirely new perspective and take wi- th you the most beautiful memories from the heart of the city – a de- stination you will always return to, where fashion, culture and gastro- nomy intertwine effortlessly, creating a unique experience at every moment,” said Rajićeva SC Marketing and PR Manager Svetlana Mak- simović Mišević.

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