ONCE UPON A PROJECT DESIGN BLUEPRINT FOR LIQUID ARCHITECTURE At NeoCon 2026, Momentum proudly partnered with the SURROUND Podcast Network for a live, front-row broadcast of Once Upon a Project, hosted by AJ Paron. This special episode, “Design Blueprint for Liquid Architecture,” serves as a definitive behind-the-scenes look at our groundbreaking collaboration with trailblazing architect and educator Michael Ford, FAIA. In a captivating 40-minute conversation recorded live from the NeoCon Podcast Lounge, Ford shares how he stepped into the shoes of a master music producer to translate the visceral energy, history, and structural cadences of hip-hop into high-performance commercial surfaces. Rather than treating hip-hop simply as music to consume, Ford explores it as a tangible design material— deploying foundational hip-hop techniques like sampling, scratching, and looping to fundamentally challenge how we think about space, representation, and community narrative.
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