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Fetch for Pets to Release Minecraft ® Pet Products
A new license agreement grants Fetch for Pets the rights to the gaming phenomenon Minecraft ® in the pet product category. Fetch for Pets is a premier New York-based pet product manufacturer that will develop a line of pet toys inspired by the characters and design of the Minecraft ® video game, first launched in 2009 by Swedish video game developer Mojang Studios. The merchandise line is currently in development by Fetch for Pets and will include a range of plush squeaker dog toys, balls, and rope tug toys inspired by the recognizable blocky, pixelated design style of the Minecraft® gaming universe. Designs will also include characters Steve & Alex, creepers, zombies, skeletons, Endermen and Axolotls, ensuring fans will be able to collect all their favorites. “Minecraft ® has exploded into a pop culture phenomenon, and we are thrilled to bring this fun brand into the homes of gamers and collectors,” said Fetch for Pets President & CEO, Steven Shweky. “There’s probably not a child in America who hasn’t heard of the game, and now they’ll be able to enjoy crafting a universe for their pets, too.” #### About Minecraft ® Minecraft® is one the best-selling video games in history with up to 141 million monthly active players across 22 platforms. At its core, Minecraft ® is a game about placing blocks and going on adventures. The Minecraft ® franchise continues to reach new players through ongoing game updates, new games like Minecraft: Education Edition and Minecraft Dungeons, a diverse line of consumer products, a growing library of Marketplace content, books and an upcoming major motion picture. Mojang Studios is best known as the developer of Minecraft ® . In 2014, Mojang Studios joined Xbox Game Studios to continue work on Minecraft ® and bring their vision, creative energy and innovative mindset to the development of future games including Minecraft Dungeons. About Fetch for Pets Fetch for Pets, a New York City based pet product manufacturer, was founded in 2008 and quickly became an innovative leader, dedicated to bringing trusted consumer brands to the pet industry. The company develops pet products across multiple categories including grooming, oral care, stain & odor control, food & treats, apparel & accessories, toys, health & wellness, bowls & feeders, collars & leads and small animal care supplies. Fetch for Pets has revolutionized the pet licensing business working closely with top retailers, brand teams and factories to build cutting edge programs that raise the bar on quality, value and innovation. The portfolio of brands includes Disney™, Marvel™, Star Wars™, Burt’s Bees® for Pets, Arm & Hammer, SHOUT™, GLAD™, Fresh Step, CHI®, Wet Ones®, Martha Stewart, Peeps®, DC Comics™, Peanuts® and more. Please visit www.fetch4pets.com for more information.
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