Crack a Cold One, For your Pup! On a hot summer day, few things are nicer than putting your feet up and grabbing your favourite beverage. But now, when you are cracking open your bevy, you can treat your puppies to a cold one brewed just for them. Introducing Fetch Canine Pale Ale, and Unleashed Nutrition +Hydration for Active Dogs, made specifically for them by Crafty Beasts Brewing. Now, don’t worry, we are not suggesting you give your pup alcohol; this dog beer is non-alcoholic and is good for your dog, says Daniel Soos, Owner/Head Brewer of Natterjack Brewing Company Ltd. in West Lorne. “The dog beer is comprised of what we would call waste products from the processing of human food. Essentially, the main part of the ingredients is comprised of bone broth.” The brewery prides itself on maximizing bi-product use and minimizing what goes to the landfill, says Daniel, who adds that a few other key ingredients are included for a healthy and tasty treat for your best friend. “The mixture also contains apples and carrots, along with a secret, healthy-for-dogs spice blend. Essentially, it’s a healthy hydration for your dog or even your cat. You can feed it to them as you would drinking water, as a treat, or even as a food topper! Shelf stable for 12 months after the packaging date, once opened, it needs to be stored in the fridge and used within ten days.” While Natterjack Brewing has built an excellent reputation in the area for their human beer, they are not the brewers of the dog beer -- they are the Ontario distributors. “As we have a warehouse big enough to store products and a relationship with several breweries across the province, I had stated that Natterjack may be interested in becoming the local distributor.
December 2022, we received our first distribution skid and started hitting the pavement, offering the product to the breweries at craft beer shows! Since then, we have spread the product across the province -- west as far as Windsor, east as far as Ottawa, north as far as Huntsville and basically everywhere in between. Originally, we were going to focus only on brewery patios but that changed; now we have it in at a couple of wineries, some premium pet boutiques, and even food trucks in the London area.” The label of a can of Fetch says it all. Best Friends Walk Together, Best Friends Play Together, Best Friends Bond Together, Best Friends Drink Together! Says Daniel, “We like to say, why not crack a cold one with your furry friend and enjoy it together.” If you would like to share a drink with your four-legged friend, Fetch and Unleashed can be purchased locally at Natterjack Brewing Company (25292 Talbot Line, West Lorne), Tea ‘N’ Cheese (inside the Fire Hall Market at 218 Joseph St., Port Stanley) or Tobi’s Barked Goods (various markets around St. Thomas).
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