Board Converting News, January 24, 2022

Domino Launches New Informational Video For New, Existing Customers Domino Digital Printing has created a brand-new video to kick off the new year: The Domino Difference for convert- ers who are considering implementing digital printing for the first time, or adding additional digital printing systems to their business, this video allows potential and existing customers to watch 28 individuals from 21 companies – a wide cross-section from small to medium to large orga- nizations – and job titles – including owner, president, CEO, general manager, vice president, operations man- ager, pressroom supervisor, pess operator, technician, en- gineer, account executive and more – discuss why they chose Domino, their experiences, and what they consider the Domino difference. “We’ve known that Domino digital printing solutions help our customers make money, grow their business, and succeed,” says Bill Myers, Marketing Manager – Domino Digital Printing North America. “In this video, a wide array of customers share what is most important to them. What will quickly become apparent to viewers of this video, is that the feedback and responses are not solely focused on the equipment. Yes, there is mention of the Domino press and printers, but more so the conversations you’ll witness speak to important factors beyond the machine… such as our In-House Leasing program, our service & sup-

port, our sales & marketing, our people, our brand, all of the nuances and distinctions of Domino.” The video highlights interviews mostly from present day, but also spans back over the past few years to illus- trate longevity. Several companies in this video have pur- chased from Domino multiple times. Others are first-time, brand-new customers. In either case, the common denom- inator is these interviews illustrate and allude to a business relationship which exceeds expectations, as they describe their partnership with Domino. Organizations considering an investment in equipment want to understand as much as they can about the com- pany they are investing in, and the type of experience they can expect to have. “We know that much time, energy, and thought is in- volved in the due diligence process when a converter is considering adding digital printing equipment to their business,” adds Myers. “For them to be able to view a video in which similar-type companies to theirs describe why they chose Domino, or their experiences in being a Domino customer is very powerful and impactful. It helps prospective digital printing users answer a very important question: ‘If all these converters trust Domino and have success with Domino, why shouldn’t I?” Visit www.dominodigitalprinting.com to see this vid- eo and others or contact Bill Myers, Marketing Manager – Domino Digital Printing North America at (636) 751-2232 or bill.myers@domino-na.com for more information.

20 January 24, 2022

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