Accurate Box Thrives (CONT’D FROM PAGE 1 )
manufacturers represented a significant portion of Accu- rate Box’s folding carton business. The ‘Marriage’ Of Graphics and Corrugated The industry shifted and toys from China were arriving already packaged in a box. Many New Jersey based toy companies closed or moved offshore and box makers who serviced them scrambled to recover lost business. Vision- ary box makers like Charlie Hirsh, however, recognized the opportunities created by a new player in the market, club stores, which needed their packaging to look like a fold- ing carton but with the strength of corrugated box. Hirsh and his entrepreneurial spirit embraced the “marriage” of folding carton graphics and corrugated – litho-lamination – which at the time, was only popular in Europe. In the early 1980s, with his folding carton business growing and its litho-lam business just beginning to grow, Hirsh moved Accurate Box to a 280,000-square-foot facil- ity on a nine-acre parcel 15 miles north of Newark to indus- trial Paterson, New Jersey. Charlie’s daughter, Lisa Hirsh, joined the company in 1982. That same year, another for- tuitous marriage took place: Lisa married Mark Schloss- man, who joined the company in 1983 as a salesman. In 1998, 15 years later, Schlossman became Accurate Box’s Executive Vice President of Sales and Marketing, thereby completing the leadership team that nearly 25 years later, continues to thrive. In 1986, with the demand for litho-laminated corrugated continuing to grow, Accurate Box installed one of the first Asitrade in-line corrugator/laminators in the United States. “We were doing both folding carton and litho-lam until the late 1990s,” says Lisa, who has been president of Accurate
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Box since 1997. “Then Charlie, Mark and I made the deci- sion that we were really going to concentrate on the litho- lam portion of the business and invest in the equipment for lamination and corrugation and not for folding carton. We really got out of the folding carton business completely in the early 2000s, when we became an all litho-lam facility.” “We’ve been very fortunate in that new markets As it was in 1986, an Asitrade is still a key piece of machinery on Accurate Box’s production floor.
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22 January 24, 2022
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