QUARTERLY REPORT October 2022
continues to “paw it forward” by inspiring kids and their fam- ilies to care for and spend time in their living landscapes, like their backyards, parks and other green spaces. “In the last few years over 40 dogs have found homes through Mutt Madness,” says Kris Kiser, President and CEO of the TurfMutt Foundation and the Outdoor Power Equipment Institute (OPEI), which owns Equip Exposition. “Nearly every dog available went home with an Expo attendee last year.” He hopes this track record will repeat again this year. At Lucky’s Mutt Madness, the TurfMutt Foundation will also donate a $10,000 check to the KHS to support their good work in animal rehabilitation, rescue, and adoption – an important part of TurfMutt from the beginning. “Equip Expo is bustling with energy – and that excitement will spill into Lucky’s Mutt Madness,” says Kiser. “For the dogs, Mutt Madness helps them find a home. For the landscapers, dealers, and manufacturers who attend Expo, adopting an animal friend fits with their outdoor life. After all, these are the people who create the outdoor spaces America relies on. And who appreciates the family yard, parks and other community green spaces more than a dog?”
EQUIP MAGAZINE PUBLISHES WITH RECORD SUPPORT equip magazine — the official publication of the international landscape, outdoor living, and equip- ment exposition — was published this fall, with distribution to an expand- ed circulation of 100,000 landscapers, dealers, hardscapers and con- struction professionals nationwide.
20, from 11 a.m. to 2 p.m. during Expo, at the Kentucky Exposi- tion Center (KEC) in Freedom Hall. Adding to the excitement and momentum of Lucky’s Mutt Madness, Equip Exposition is also holding Mulligan’s 5K Fun Run and Walk for its registrants. “We look forward to starting off Expo right with a little exer- cise before the trade show door opens,” says Kiser. “And the view is spectacular from the bridge where we’ll be running or walking. It’s not to be missed.” The event, sponsored by Ariens, steps off on Wednesday, Oct. 19, at 7 a.m. Participants can run, jog, or walk across the Ohio River over the famous Big Four pedestrian bridge before Expo’s door opens. Proceeds from the event benefit the KHS. Mulligan’s 5K Fun Run & Walk is named after Kiser’s rescue dog, Mutt Mulligan, who is the spokesdog for the TurfMutt Foundation and was adopted at Mutt Madness in 2019. She
This year marks the third run of the magazine, which gar- nered record advertising support from trade show exhibitors. Visit www.equipexposition.com to read this year’s issue and see everything the new trade show has to offer: What’s changed, what’s stayed the same, and why the industry needs to be in Louisville this October.
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