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CLEANING P P ART RES S S GOT YOU DOWN?
Brand Sales, John Elworthy. “Without knowing the means by which shoppers want to receive products, marketers and brand leaders risk losing out on rev- enue opportunities.” “And by connecting the packaging value chain through the latest packaging technologies,” said Esko President Ud Panenko, “fast-moving consumer goods companies will be able to better connect to con- sumers and elevate their brand experiences and both premedia and converters will better understand the product standards consumers expect and can work more seamless with brand owners to provide them.” The Sustainable Green Printing Partnership (SGP) has released the SGP Impact Tracker. In an effort to streamline the certification process for sustainable printing facilities, SGP has partnered with Sustainabil- ity Dashboard Tools, LLC to create this new tool.The Impact Tracker gives printers a single, secure web platform to manage their certification from start to finish and help ensure continued progress as they seek to further reduce waste and improve efficiency. SGP Impact Tracker allows facilities to: • Monitor sustainability metrics to benchmark sustain- ability successes and operational improvements inter- nally and against other printers in the SGP community; • Grow business by incorporating sustainability sta- tistics into marketing efforts that attract a growing base of customers who demand sustainable printing solutions; and • Access all sustainability data in one convenient lo- cation, making it easier to manage re-certification as well as apply for tax breaks, government subsidies, and other special benefits for sustainable businesses. The SGP Impact Tracker, now a requirement for cer- tification, was officially launched in June 2018. More than 20 facilities are already using the tool. The SGP Community Day 2018, taking place No- vember 14, at the Renaissance, Cincinnati, Ohio, will feature a live demo of the SGP Impact Tracker. The conference will also include presentations and dis- cussions on the state of sustainability in the instore retail, packaging, textile and events market space. “This year’s SGP Community Day brings together the leading sustainable printers in North America along with their suppliers and Fortune 500 brands to discuss how to further improve sustainability perfor- mance in the printing industry,” said Jodi Sawyer, Chair, SGP Board of Directors. SGP Releases Impact Tracker
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6 August 20, 2018 Flexo Market News
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