Celebrating 20 YEARS
Over the last 20 years, Berlei have supported BCNA with almost $15million in funding and post-surgery bras for the My Care Kit . Thanks a million Berlei!
2018 Berlei joins I touch myself campaign with Serena Williams wearing Berlei Chrissy Bra for BCNA
Since 2004, Berlei has helped us highlight the importance of having the right support when diagnosed with breast cancer. Berlei have worked alongside BCNA and our network to co-design, develop, and distribute the My Care Kit to over 200,000 women across Australia. While every week our volunteers are welcomed by the team at Hanes* distribution centre where they pack and post around 280 kits. * Berlei is owned by Hanes Australia
100K
2004 BCNA
2023 Over 200,000 My Care Kits distributed
2007 Berlei’s first Pink Bra campaign
2015 100,000+ My Care Kits distributed
partnership with Berlei begins
2024 20 years of partnership. New co-designed My Care Kit 20 YEARS
2005 First My Care Kit launched
2011 Berlei 50% discount oer for My Care Kit recipients introduced
2016 First Berlei Chrissy Bra launched for BCNA, inspired by rock diva Chrissy Amphlett
2021 New Berlei Pink Bra collection and
campaign featuring BCNA members, ambassadors & Marcia Hines
I’m a 47 year old male— probably not your target market—but I was so moved by your support of breast cancer patients in the post-op phase that I wanted to say thank you. “
The bra was perfect. I put it on for 10 minutes, adjusted it, and it was perfect. It was like it was moulded for me. “
COMING SOON! BCNA has also been working with Berlei and our network, behind the scenes to further improve the fit, feel and look of the My Care Kit bra. Look out for this in the second half of 2024, along with a beautiful new Pink Bra collection and campaign for Breast Cancer Awareness Month in October.
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bcna.org.au
Issue 97 | April 2024
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