Por Los Niños Equips Parents with Knowledge and Resources With funding from the United Health Foundation, The Governor’s Prevention Partnership, working with the Hartford community, created the Por Los Niños program. The initiative aims to empower Hispanic/Latinx parents in Hartford through a bilingual and interactive approach to learning, enabling parents and adults to understand the facts about substance use and alcohol – then teaching those parents how to talk with their children about the dangers associated with drug and alcohol misuse. The Por Los Niños program takes an evidence-informed approach to address the issue of youth substance use by employing the following strategies:
• Utilize a heavy media presence in print, television, and on-line through social media to inform and spread culturally relevant public health messages to reach target audiences. • Engage Hispanic/Latinx parents and
caregivers through educational events, parent cafes, parent chats, and listening sessions. • Increase connections between youth and pro-social activities through compiling and streamlining resources.
The Partnership collaborates with Family Life Education, a Hartford community organization, to implement this model using a group-learning setting to lower parent apprehension about having these often-stigmatized conversations about alcohol and substance use. Program sustainability is promoted through continued partnership with representatives from the different sectors of the community so that they can increase their capacity to support and sustain the initiative.
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