8A — December 28, 2018 - January 10, 2019 — Shopping Centers — M id A tlantic
Real Estate Journal
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By Faith Hope Consolo, Douglas Elliman Real Estate In-store experiences on the rise - Part 2
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pop-up exhibition at 39 Wooster St. Eloquii, the plus-size online vertical retailer unveiled its first pop-up shop at 120 Wooster St. Outdoor apparel company Woolrich has announced plans to expand, doubling the size of its current location to its new spot at 121 Wooster St. Sony has taken over 201 Mulberry St. and turned it into an immersive tech and music pop-up space; the destination is also the home for live performances and will have a recording studio for people to create their own songs for free. American Giant, the e-commerce basics brand, has opened its first East Coast store, 119 Crosby St. U.K.-based Watches of Switzer- land is pushing into the U.S. market with a flagship loca- tion, a first for the brand, at 60 Greene St. In the Financial District, De Beers lab-grown diamond brand Lightbox has a pop-up at The Oculus, Westfield World Trade Center. There’s no better way to cel- ebrate than by a shopping ad- venture at the New York holi- day markets for unique items and artisanal gifts and crafts. Union Square Holiday Market, an open-air holiday market, houses more than 150 vendors lining winding aisles in the square's South Plaza, drawing thousands each year. Visitors will find an upgraded look with new sub-sections such as "Little Brooklyn" a lounge and warming station, a children's art studio with crafts and live musical guests throughout the season. Over on the Upper East Side, The Columbus Circle Holiday Market is legendary for its food offerings as well as gift shopping. New this season is its "Holiday Lounge" featur- ing phone charging stations, photo booths and hot beverage samples. The Grand Central Holiday Fair, located indoors in the grand historic train ter- minal, focuses on American- made and handmade products with locally-sourced materials. Bryant Park’s Winter Village is one of the prettiest and most centrally-located, surrounded by a skating rink in the middle of Bryant Park for the most enchanted atmosphere. Soak up the magic in the City that always has something new for all. Happy Holidays and Happy Shopping! Faith Hope Consolo is Chairman of The Retail Group Douglas Elliman Real Estate.
his Redux Grunge Collection in tandem with the opening of his 655 Madison Ave. store. On the Upper East Side, IKEA's first urban-format U.S. Store will open at 999 Third Ave. across from Bloomingdale’s. In Herald Square, 34th St. gained a sweet asset with Lindt Chocolate Shop opening at num- ber 7 across from the Empire State Building. In SoHo, Brooklinen, a luxury bedding e-commerce retailer is popping up at 119 Spring St. Artemest, the online destination for contemporary Italian luxury handmade décor, recently cel- ebrated the opening of its first
eck the malls because ‘tis the shopping season that is set to be even
for athletics. The first floor, called the Nike Arena, is built like a soundstage. Customers will find a selection of customiz- able, exclusive product that will rotate every two weeks. Sneak- ers styles will be exclusive to this location and visitors will be able to personalize almost every as- pect of their purchase, from the dye to the laces to the swoosh. Recognized skincare expert Jo- anna Vargas debuted her cutting edge spa at 501 Fifth Ave. On 57th St., Chanel’s jaw drop- ping flagship store was revealed, spanning five floors, crowning it the largest Chanel store in the United States, 15 E. 57th St..
Every category is available, from fine jewelry and ready-to-wear to leather goods and beauty products. For VIP customers, there's a special area with what the brand calls a "residential feel" tucked away on the fifth floor. A few doors down find the interactive seasonal pop-up Le Rouge Chanel at 5 E. 57th St. selling limited-edition gifts like No. 5 perfume in a red Baccarat- crystal bottle – a collector’s item as only fifty five were made. On Mad i son Ave . , Kat e Spade’s accessories brand Fran- ces Valentine, opened a holiday pop-up shop, number 793. Marc Jacobs celebrated the launch of
more spectac- ular than the last. As color- ful lights line the s t r ee t s and stores are crowded with s h o p p e r s , NYC is one of the world's best places to
Faith Hope Consolo
be during this time of the year. On Fifth Ave., Nike's newest location launched at 650 Fifth Ave.; Nike House of Innovation 000 and it is a retail revolution
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