C-R Chamber of Commerce celebrates very good year ŏđŏ editionap.ca
bership numbers, increasing attendance at the regular breakfast meetings, and devel- oping partnerships with other groups and individuals to both help promote chamber interests and also create a stronger lobby- ing presence for local business interests. “And we are working on partnerships with all the different media,”she said,“to become even more visible.” The fiscal operations end-of-term report offered more good news from the organiza- tion. The CoC net assets cash-value balance swelled from $1200 at the end of the 2012 period to more than $15,800 at the end of the 2013 operations period. The chamber also enjoyed a $3700 sur- plus out of its 2013 operations budget. The mary demographic sectors for the group’s tourism promotion. The 15 to 21 age brack- et may be drifting more towards Pinterest and other “cutting edge” social networks but facebooking and tweeting are still pop- ular pastimes for the younger generation. The annual hardcopy tourism guide avail- able in stores, restaurants, hotels, motels and other places will still be part of the TPRT promotion strategy but the website should be online and ready before June. “There will be a lot of emphasis on the actual activities going on in the region,” Lacelle said.
2014 budget approved during the annual general meeting based both its revenue and expense projections on the final re- sults of the 2013 budget. The revenue pro- jections were kept conservative while the expense projections were rounded up to allow for any unexpected additional costs during the 2014 operations year. But the 2014 budget still predicts another potential surplus for the chamber even if there is no change to the projected revenue and ex- penses projections. Five new names were added to the chamber’s board of directors. Acclaimed to the five director positions were Jocelyn Goudreault, Pierre Morin, Charles Séguin, Guylaine Jodouin, and Sophie Patenaude. An up-to-date calendar of events on the website at www.tprt.ca. will also have as a supplement online tour suggestions of the region for visitors who may include Prescott-Russell on their vacation itinerary but aren’t sure what to do when they arrive. The goal in both cases is to try to help tailor visitors’interests in recreation, culture, food, or other leisure pastimes with what is avail- able in various communities. There will be optional surveys that website visitors can participate in or not at their choosing. “We want the website to be dynamic,” Lacelle said, “and as interactive as possible.”
GREGGCHAMBERLAIN gregg.chamberlain@eap.on.ca
ROCKLAND | In folklore the number three is a charmed number and for Clarence- Rockland’s revived chamber of commerce, its third year of operation has proven a charmed success. The executive board and membership of the Clarence-Rockland Chamber of Com- merce (CoC) received some very welcome news during their March 19 annual gen- eral meeting. Chamber President Martine Nolin-Simard reported a “very successful” past year of networking, building up mem- L’ORIGNAL | Having a good website is now a basic part of every business plan for the 21st Century. The people in charge of Prescott-Russell’s new regional tourism network want to make sure they have the best possible website in the world online before the start of summer. Tourisme Prescott-Russell Tourism’s (TPRT) executive director Martin Lacelle knows that having a website is essential for the agency to best promote what Prescott- Russell has to offer visitors to the region. “Today, I think it (website) is one of the entry ways for tourists,”Lacelle said during a
Tourism agency works out website strategy March 20 phone interview. “It’s a key driver for tourism nowadays.”
Besides serving as a place to identify and highlight local attractions and services that might appeal to tourists, a website can also serve as a link to the social networks, rang- ing from the more familiar Facebook and Twitter to the up-and-comers like Vine and Pinterest. TPRT’s main reliance for social network- ing will be through Facebook and Twitter because they tend to attract the older age brackets, both adults with families and also seniors and pre-retirees, which are the pri-
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