Marketing opportunities 2022
OVERVIEW MARKETING OPPORTUNITIES B2B & B2C
Trade magazine with high reading intensity*
ONLINE ADVERTISING page 4
PHARMACTUEEL page 3
BUSINESS TO BUSINESS
INFORMATION FAIR page 5
DIGITAL NEWSLETTER page 4
PRINTED MAILING page 4
DIGITAL NEWSLETTER page 8
NARROWCASTING page 8
PROMOTIONAL PAPER page 6
BUSINESS TO CONSUMER
GEZONDHEID+ MAGAZINE page 8
ONLINE ADVERTISING AND FACEBOOK page 7
GIVEAWAY WITH ORDER page 7
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[ Business to business ]
[1] PharmActueel You reach all Holland Pharma’s and Varuvo’s ordering clients through this trade magazine. It entails a monthly edition with focus on special offers, product information, launches, sector and business information.
Reach/ targets: Therapists
Publication
11 times a year
± 10,000 ± 1,000 ± 1,000
Trade magazine with high reading intensity*
Size
48-56 pages
Retailers
Circulation
12,000
Pharmacies
Rates
Advertisement Format
Width x height in mm
1x
3x
6x
11x
1/1
210 x 297
€ 1,750 € 1,725 € 1,650 € 1,575
Frontpage inside: 20% additional charge Backpage inside: 10% additional charge Backcover: only after consultation
1/2 1/4
174 x 134 of 84 x 273 € 1,200 € 1,175 € 1,150 € 1,050
84 x 134
€ 700
€ 675
€ 625 € 575
Cover item with product Product picture and payoff + 75 words Coverstory* 2/1 spread: ± 1,000 words + product picture and/or atmospheric pictures Redactional item or product news Maximum 100 words + product picture
€ 825
€ 2,750 * Content to be discussed
€ 550
Event in calendar Event mention
€ 150 per mention
Theme page or promotions page Product picture, article number, price Separate package leaflet (max A4) Your product information attached
€ 125 per product
€ 2,750 + the actual postage costs incurred quotation on request
Promotions Your promotion mentioned on Hollandpharma.nl and/or varuvo.nl
Free
Aanleverspecificaties Sheet mirror
210 x 297 mm (3 mm bleed margin)
Type setting mirror 174 x 273 mm Advertentie
Delivery separate package leaflet 12,000 finalised copies to be delivered to: Senefelder Misset t.a.v. Coen Heveling O.v.v. PharmActueel <month> Mercuriusstraat 35 7006 RK Doetinchem The Netherlands
Submitted in a high-resolution PDF file
Pictures / images
300 dpi - JPG/PDF file
Materials need to be submitted at the latest 5 weeks before edition via dtp@hollandpharma.nl. For any kind of communication, a fully completed promotion form needs to be submitted via inkoop@hollandpharma.nl. In case of questions regarding the material delivery, feel free to contact Sabina Visser, T. +31 315 32 40 10.
Send previously a copy of the separate package leaflet to the purchasing department.
*Van Es Marketingservices marketing report Drogisterijen (Drugstores) 2018
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[ Business to business ]
[2] Order mailing Your mailing will be sent with every orders for a week.
The leaflet format has to be maximum A5 (folded). Before sending the materials, a draft of the mailing must be submitted to your contact person for approval.
Circulation
3.500
Format
max. A5 (folded)
Rates Format
Delivery The finalised mailing needs to be submitted 2 weeks before sending, with mention of the order mailing (name), week number, supplier.
Circulation
1x
6x
12x
A5 leaflet
3,500 copies € 1,175 € 1,125 € 1,050
[3] Online advertising Put your product every week under the spotlight via our promotion banner or news item on hollandpharma. nl and varuvo.nl with a link to the product or assortment page. Or advertise your promotion on our promotions page. Visitors Holland Pharma has an average of 26,000 visitors a week and Varuvo an average of 12,000 a week.
Delivery Materials need to be submitted at the latest 2 weeks before publication via marketing@hollandpharma.nl. File: 72 dpi - JPG/PNG/GIF
Rates per week per website *
Holland Pharma € 1,275
Varuvo € 1,075
Promobanner XL 820 x 260 px Promobanner 404 x 260 px News item header 404 x 100 px+ maximum 40 words Promotion banner on our promotions page 404 x 260 px
€ 650 € 625
€ 550 € 525
€ 275
€ 225
* From Monday to Sunday
The promobanners also appear on the Search page!
[4] Digital newsletter News? Inform quickly and easily our clients about new products, changes, promotions and important product information via the digital newsletter. We send once a week a digital newsletter as Holland Pharma as well as Varuvo. An item cannot be repeated several times after each other, each edition has to contain newsworthy items. Delivery Submit the image in a JPG/PNG file of 250 x 250 pixels (product picture) or 600 x 250 pixels (banner), 72 dpi. Materials need to be submitted at the latest 2 weeks before sending via marketing@hollandpharma.nl.
Rates
Aanleveren Holland Pharma Varuvo
Short
max. 50 words with image max. 150 words with image
€ 225
€ 225
Long
€ 375
€ 375
Promotion Product picture & promotion form
€ 100
€ 100
Publication
Once a week
Targets
Holland Pharma: drugstores, organic shops, pharmacies. Varuvo: Therapists Holland Pharma: ± 1,000 Holland Pharma pharmacies: ± 800 Varuvo: ± 12,000
Circulation
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[ Business to business ]
[ 5] NEW! Information box Would you like to introduce your product directly to our clients?
Promote your (new) product by sending a free product or sample in the Information box. In the spring and autumn of 2022, we will send an Information box with products and product information to a large number of our clients. We take care of everything from packaging to shipping. The only thing you need to do, is deliver your products to us.
Number of
500 information boxes to Holland Pharma clients
boxes
500 information boxes to Varuvo clients
[6] Holland Pharma Information Fair - June 25 2022 On Saturday, June 25 2022 we will organise our Information Fair. We had to cancel our Anniversary Fair due to the measures regarding coronavirus. If the situation in 2022 is favorable, we would like to welcome you and our clients at our Information Fair. Delivery of Information box content Product or sample: 500 pieces per box Optional: A5 leaflet with product information Delivery of products in consultation with Holland Pharma marketing, because of the limited space in the box. Details about delivery and shipping dates will follow at a later date. Please note! The space in the Information box is limited. Make sure to book a space on time. € 1,- per reached client Target group Holland Pharma: Drugstores and organic shops Varuvo: Therapists Rates Holland Pharma € 500,- € 500,- Varuvo
The fair willl be open from 12pm to 7pm.
Send us an email with the data below to beurs@hollandpharma.nl and stay up to date with the latest news and the subscription for the Holland Pharma Information Fair 2022!
• Company name • Name • Position • E-mail address
Rates
• Market stall with electricity • 1/2 advertisement page in the Pharmactueel Fair special valued at € 1,200 • Lunch & dinner are included • 1 week free narrowcasting valued at € 100 [business to consumer] (Will be displayed in several shops and on the fair)
Total price € 1,395
Additional possibilities • Goodiebag € 175,- • Lecture € 225,- Do you have a fun, interesting or new idea? Let us know! We are glad to think along about the possibilities.
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[ Business to consumer ]
Bewustwinkelen.nl On Bewustwinkelen.nl, consumers find everything regarding health under one roof. The website offers to choose among more than 67,000 products in terms of food, supplements, body care, cosmetics, (natural) medicines and more! You can also find organic and gluten free products. How does it work? The consumer orders online. The order will then be picked-up and paid in one of our 450 pick-up points. All orders received before 9pm will be ready for pick-up the next day.
[1] Bewustwinkelen.nl promotional paper Introduce your product to consumers through the Bewustwinkelen.nl promotional paper. A paper filled with special offers to stimulate traffic and sales at Bewustwinkelen.nl pick-up points. Publication 12 times a year Size 4 pages Format A3 paper Circulation 500,000
Delivery specifications Text
Price and promotional price (through the pro-motion form)
Image to submit in JPG (300dpi): • Product pictured alone from front, no display pictures • Without background, no ready-made advertisement • You can also add an atmospheric picture. We will decide if it will be placed or not. Materials need to be submitted at the latest 8 weeks before edition via dtp@hollandpharma.nl. In case of questions regarding the material delivery, feel free to contact Natasja Venhorst via T. +31 315 32 40 10.
Reach:
> 1,000,000 consumers
Distribution • Locally door to door • In pick-up points • Online on the website • Digital newsletter to pick-up points, consumers and suppliers • Link to a clickable promotion paper on Facebook
Rates Format
Front & back cover
Inside € 650
Small item ≥ 40 cm 2 (max 25 words) Medium item ≥ 80 cm 2 (max. 35 words) Large item ≥ 175 cm 2 ( max. 50 words) Extra-lage item ≥ 250 cm 2 ( max. 70 words) Theme page ≥ product picture with discount
€ 1,000 € 2,000 € 3,000 € 4,000
€ 1,250 € 2,000 € 2,750
€ 500
Front Cover
Inside
Back cover
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[ Business to consumer ]
[2] Online: Bewustwinkelen.nl Put your product under the spotlight with the following communication possibilities. Average of 5,000 visitors a week.
[A] Slider To submit according to the special template that you can request to marketing@hollandpharma.nl
[B] Blog 500 words + atmospheric picture, 72dpi, JPG or PNG file
[C] Advertisement banner homepage 524 x 175 pixels als JPG of PNG, 72 dpi
[D] Highlighted product Based on Holland Pharma’s article number
Delivery The finalised materials need to be submitted at the latest 2 weeks before publication via marketing@hollandpharma.nl. Holland Pharma can make the items for you, charging you additional costs for it.
Rates per week [A] Slider
€ 250 € 350 € 100 € 100
[B] Blog
[C] Advertisement banner [D] Highlighted product
[3] Bewustwinkelen.nl Facebook mention Support you marketing activities with a cross media operation with a mention on our Facebook page.
Delivery
Rates
Maximum 25 words with image
€ 50 per post
[4] Product or sample with Bewustwinkelen.nl orders Promote your product through sending a free product or sample with a Bewustwinkelen.nl order.
Rates from € 0.25 per item * * Price depending from dimensions and weight
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[ Business to consumer ]
[5] Bewustwinkelen.nl newsletter News? Inform quickly and easily consumers about new products, blogs, facts, special offers, recipes and important product information via the digital newsletter. The newsletter is released once a week. An item cannot be repeated several times after each other, each edition has to contain newsworthy items.
Delivery A product picture in 72 dpi. To send to marketing@hollandpharma.nl.
Rates and delivery specifications
Price € 100 € 250 € 50
Material max. 50 words with image max. 150 words with image Product picture & promotion form
Short Long Promotion
Publication Circulation
Once a week
7,500
[6] Narrowcasting Introduce your product in an interactive way with a short video or presentation that we will show on screens in several Bewustwinkelen.nl shops. Please make sure that the message is understandable without any sound! Delivery Video of maximum 1 minute. File format: MP4, WMV, AVI, MPG, MPEG, WEBM or PPS. Maximum 200 mb, resolution of 1080p. To send to marketing@hollandpharma.nl.
Rates € 100 per week
[7] Gezondheid+ magazine Inform consumers about your product in the Gezondheid+ magazine. A magazine specialized in a healthy and natural lifestyle and product news. Over 450 Bewustwinkelen.nl pick-up points receive the magazine for free in order to distribute them to their clients.
Publication
6 times a year
Promotion 2022 Free redactional item with the purchase of an advertisement
Size
48 pages
Circulation
50,000
Reach
± 125,000
Rates Advertisement format
width x height in mm
1x
3x
6x
1/1 1/2 1/4
210 x 297
€ 1,895 € 1,850 € 1,800 € 1,295 € 1,250 € 1,200 € 675 € 650 € 625
174 x 134 of 84 x 273
84 x 134
Redactional item / Product news Maximum 100 words and a product picture
€ 550
Delivery specifications
Sheet mirror
210 x 297 mm (3 mm bleed margin)
Materials need to be submitted at the latest 5 weeks before edition via dtp@hollandpharma.nl. In case of questions regarding the material delivery, feel free to contact Sabina Visser, T. +31 315 32 40 10.
Type setting mirror 174 x 273 mm advertisement
Deliver in high resolution PDF file
Pictures / images
300 dpi - JPG/PDF file
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[ Publication & submitting dates ]
January PharmActueel 1
Bewustwinkelen.nl promotion paper
Gezondheid+ 87
Submission Publication Theme pages
week 47 (2021) Submission
week 47 (2021)
Submission Publication Theme pages
week 48 (2021)
week 52
Publication A good start
week 52
week 01
A fresh start
Winter A fresh Start
February PharmActueel 2
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 50 (2021) Submission
week 50 (2021)
week 04 Winter
Publication
week 04
Winter pleasures
March PharmActueel 3
Bewustwinkelen.nl promotion paper
Gezondheid+ 88
Submission Publication Theme pages
week 03 week 08 Spring
Submission Publication Healthy & vital
week 03 week 08
Submission Publication Theme pages
week 04 week 09
Spring Mother & Child
April PharmActueel 4
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 07 week 12
Submission Publication
week 07 week 12
Mother & Child Spring fever
May PharmActueel 5
Bewustwinkelen.nl promotion paper
Gezondheid+ 89
Submission Publication Theme pages
week 12 week 17
Submission Publication Mother & Child
week 12 week 17
Submission Publication Theme pages
week 13 week 18
Beautiful start of the summer
Beautiful start of the summer Eco/organic special
June PharmActueel 6
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 16 week 21
Submission Publication
week 16 week 21
Eco / Bio special
Shiny start of the summer
July PharmActueel 7/8
Bewustwinkelen.nl promotion paper
Gezondheid+ 90
Submission Publication Theme pages
week 20 week 25
Submission Publication
week 20 week 25
Submission Publication Theme pages
week 21 week 26
Summer/Holiday Walking
Summer holiday Nijmeegse 4-daagse
August
Bewustwinkelen.nl promotion paper Submission week 25 Publication Summer tips week 30
September PharmActueel 9
Bewustwinkelen.nl promotion paper
Gezondheid+ 91
Submission Publication Theme pages
week 25 week 34 Vitamins & minerals
Submission Publication
week 25 week 34
Submission Publication Theme pages
week 30 week 35
‘R’ is in the month
Healthy with food, vitamins & mine- rals
October PharmActueel 10
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 33 week 38
Submission Publication
week 33 week 38
Healthy & food Autumn
November PharmActueel 11
Bewustwinkelen.nl promotion paper
Gezondheid+ 92
Submission Publication Theme pages
week 38 week 43 Grooming
Submission Publication
week 38 week 43
Submission Publication Theme pages
week 39 week 44
Naturally beautiful & healthy
Grooming Holiday season
December PharmActueel 12
Bewustwinkelen.nl promotion paper
Submission Publication Theme pages
week 42 week 47
Submission Publication
week 42 week 47
Holiday season Holiday season
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[ Promotion form & conditions ]
[1] Promotion form For all communications, a fully completed promotion form needs to be submitted via inkoop@hollandpharma.nl. This applies to both communications with and without promotion mention. This way we can make sure we have the correct stock and promotion processing.
All promotions mentioned in the communications must go through Holland Pharma.
You can ask for the promotion form via inkoop@hollandpharma.nl, or you can click here to download it.
[2] Communication placement conditions - On all communications, our General Sales and Delivery conditions are applied.
- All promotions mentioned in the communications must go through Holland Pharma. Promotions will only be included if it had been communicated with a fully completed Holland Pharma promotion form. You can ask the promotion form to your contact person.
- Communications referring to your own sales department of webshop will not be accepted.
- All texts and advertisements must fulfil the current legislation. Any claims resulting from communications will be settled directly with the advertiser.
- Holland Pharma reserves the right to refuse at any time communications.
- Adjustments of communications are based on subsequent costing of € 75 per hour.
- In case of late delivery of the material, the reservation will be cancelled. Nevertheless, the agreed costs will be charged.
- Invoicing of communications takes place after placement or sending.
- Invoicing of the Holland Pharma Information Fair takes place prior to the event.
- All mentioned costs are exclusive VAT.
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