[ Business to business ]
[1] PharmActueel You reach all Holland Pharma’s and Varuvo’s ordering clients through this trade magazine. It entails a monthly edition with focus on special offers, product information, launches, sector and business information.
Reach/ targets: Therapists
Publication
11 times a year
± 10,000 ± 1,000 ± 1,000
Trade magazine with high reading intensity*
Size
48-56 pages
Retailers
Circulation
12,000
Pharmacies
Rates
Advertisement Format
Width x height in mm
1x
3x
6x
11x
1/1
210 x 297
€ 1,750 € 1,725 € 1,650 € 1,575
Frontpage inside: 20% additional charge Backpage inside: 10% additional charge Backcover: only after consultation
1/2 1/4
174 x 134 of 84 x 273 € 1,200 € 1,175 € 1,150 € 1,050
84 x 134
€ 700
€ 675
€ 625 € 575
Cover item with product Product picture and payoff + 75 words Coverstory* 2/1 spread: ± 1,000 words + product picture and/or atmospheric pictures Redactional item or product news Maximum 100 words + product picture
€ 825
€ 2,750 * Content to be discussed
€ 550
Event in calendar Event mention
€ 150 per mention
Theme page or promotions page Product picture, article number, price Separate package leaflet (max A4) Your product information attached
€ 125 per product
€ 2,750 + the actual postage costs incurred quotation on request
Promotions Your promotion mentioned on Hollandpharma.nl and/or varuvo.nl
Free
Aanleverspecificaties Sheet mirror
210 x 297 mm (3 mm bleed margin)
Type setting mirror 174 x 273 mm Advertentie
Delivery separate package leaflet 12,000 finalised copies to be delivered to: Senefelder Misset t.a.v. Coen Heveling O.v.v. PharmActueel <month> Mercuriusstraat 35 7006 RK Doetinchem The Netherlands
Submitted in a high-resolution PDF file
Pictures / images
300 dpi - JPG/PDF file
Materials need to be submitted at the latest 5 weeks before edition via dtp@hollandpharma.nl. For any kind of communication, a fully completed promotion form needs to be submitted via inkoop@hollandpharma.nl. In case of questions regarding the material delivery, feel free to contact Sabina Visser, T. +31 315 32 40 10.
Send previously a copy of the separate package leaflet to the purchasing department.
*Van Es Marketingservices marketing report Drogisterijen (Drugstores) 2018
[ Marketing opportunities 2022 ]
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