Why play music in my business?
What licences do I need? Recorded music and music videos are the intellectual property of their creators and they are protected in Australia under the Copyright Act. There are at least two copyrights in most recordings and music videos: 1) the copyright in the composition or “musical work” (these licences are available from APRA); and 2) the copyright in the recording and/or music video of the song - the “sound recording” or “video clip”. PPCA’s blanket licence covers recordings from the catalogues of the thousands of record labels controlled by our licensors. In practical terms, this means that a PPCA licence will cover just about every original sound recording Australian businesses are likely to play. Alternatively individual licences are also available directly from each of the relevant copyright holders. By way of example, if someone plays a version of a Beatles song, and the PPCA licence would relate to The Beatles or the artist who recorded that particular version and then the APRA licence would relate to the Lennon/McCartney composition. How can PPCA help? The Phonographic Performance Company of Australia (PPCA) represents the interests of record companies and Australian recording artists. We offer a blanket cover, which allows you to choose to play virtually any music you may wish to in your business, without fear of infringement. We believe you know your customers best, and you should be able to choose a playlist that you know will appeal to them without restriction. For more Information, contact any one of our licensing team at PPCA on 02 8569 1111 or email licensing.mail@ppca.com.au You can also find out more at www.ppca.com.au
New research released recently from music licensing organisations PPL and PRS for Music suggests that silence in the workplace is far from golden, with over one in five (22%) businesses admitting they would go out of their way to avoid it,
preferring to lose a day’s trade than operate in a silent environment. Studies also revealed that on a typical Friday/Saturday night, venues with music had an average uplift of nearly 50%. Weekdays saw an increase of 21%. Put simply if music played in your establishment is enjoyed by a customer then it is likely that this positive response will be associated with your product, environment or experience – which is what every successful business needs.Playing music can encourage your customers to stay longer, spend more and visit more often. Socialising just isn’t the same without music. Other research has shown that recorded music and music videos can help an image, influence the experience and decisions of customers, motivate staff and positively impact sales. It helps your business stand out from its competitors. Now the question is….Do you play music in your business? Some business owners are surprised to learn that they need a licence to play copyright protected music in their business and don’t always understand that simply buying a CD or a digital download or utilising streaming services (such as internet radio), for example, which doesn’t give them the right to play it in a commercial environment. Generally speaking, any business that wants to play copyright protected music or music videos has to first obtain the requisite licences.
Available in Draught & Packs.
For more information please contact Premium Beverages on 1300 555 166.
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enquiries@tha.asn.au 03 6220 7300
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