Tourism Tasmania Report JOHN FITZGERALD CEO, Tourism Tasmania
Firstly, I would like to congratulate all the award winners from the Tasmanian Hospitality Association annual Awards for Excellence. The evening was enjoyable and indeed highlighted the first rate products our hospitality industry has on offer. I commend these businesses for the part they play in creating memorable experiences that attract visitors to our state and keep them coming back for more. Last month, the 2016-17 financial year Tasmanian Visitor Survey figures were published and they continue to reveal positive news. The total number of visitors and their spending in Tasmania all continue on an upwards trajectory, and show we are tracking well towards the government and industry’s T21 goals by 2020. There is of course still work to do. That is why we jointly hosted a Visitor Economy Roundtable in July to engage a broader stakeholder group and seek their insights and opinions regarding the future growth of Tasmania’s visitor economy through to 2020 and beyond. The event was attended by around 70 industry and government leaders representing a wide range of sectors connected to Tasmania’s visitor economy, including the Tasmanian Hospitality Association.
Some common themes were raised and explored throughout the meeting, including regional dispersal, yield and workforce capacity. Participants reinforced the need for career pathways, year-round employment and cultural change to attract young people into the tourism and hospitality sectors, and to retain them. We have also just published our Corporate Plan for 2017-2020 which outlines the approach Tourism Tasmania will take over the next three years to play its part in achieving the T21 visitor economy goals. The Corporate Plan is available at tourismtasmania.com.au. One priority in the Corporate Plan is to secure a new domestic direct airline route for Tasmania. I am delighted to say we have ticked this box with Jetstar’s recent announcement about their new direct flights between Adelaide and Hobart. This service is already proving popular and is expected to attract more than 46,000 passengers a year. The direct flights commence next month giving an extra boost to our spring/summer visitation, and at just under two hours flying time, Adelaide locals can escape the heat and enjoy a slightly cooler holiday in Tasmania.
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