7. On a special Notice Board, beginning in October, we had a Melbourne Cup tipping competition. We invited our customers to write their Melbourne Cup selection on this Notice Board. They had to include a date and time with the tip. After the Cup we reviewed the Notice Board and the first person (by the date) became our Melbourne Cup Guru for the following year. We took photos of him/her and promoted the story on the Melbourne Cup Notice Board. 8. We ran a Calcutta on Melbourne Cup Eve. On Cup Day we ran as many Sweeps as we could fill from $2.00 Sweeps to $20.00 Sweeps. 9. We promoted the idea of ‘signing in for a drink’ for at leat 20 out of the 31 days in October. Everyone who did automatically went into the a $20 Sweep for free. First prize $300 2nd prize $100 3rd prize $80. 10. All our staff were dressed in Jockeys Racing Silks on Cup Day. 11. On Cup Day we had fashion parades and gave prizes for the best dressed. We also gave prizes for the best Ladies Hats. 12. So we did not lose the crowd soon after the Cup was over we continued to give out mystery trifecta tickets for the races following the Cup. Did it work? You bet your life it did! By line: Max Hitchins is known as the Hospitality Doctor and consults to all facets of the Hospitality Industry. See: HospitalityDoctor.com.au. He is also regarded as a Melbourne Cup Expert. See: PickTheCupWinner.com.au He can be contacted at max@hitchins.com.au.
INTRODUCING THE NEW
NO SUGAR
OUR BEST TASTING NO SUGAR COCA-COLA RECIPE EVER!
COCA-COLA NO SUGAR is a new recipe and it is the best tasting NO SUGAR coke variety we have ever made. It has a new taste which is different to coke zero because we have further optimised the flavours that gives COCA-COLA NO SUGAR its delicious and refreshing taste.
FOR MORE INFORMATION CONTACT:
Paul Champion Sales Manager – Tasmania Mobile: 0457 818 811
To place an order call the CCA order hotline on 13COKE (13 2653)
© 2017 THE COCA-COLA COMPANY.
October 2017 www.australianhotels.asn.au
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