BUSINESS HOW-TO DO YOU REALLY WANT A LIFESTYLE BUSINESS, OR HAVE YOU SIMPLY GIVEN UP?
NOMORE EXCUSES
Do you really want to only have a lifestyle business, or are you tired of the struggle? What were your dreams when you started this business, and why have you given up on them? Are you actually able to have the impact on your family, employees, customers, and charitable causes that you desire? You’re an entrepreneur. You’re a risk taker and problem solver. You’re not paid for the good times; you’re paid for the hard times, and if you’re going through hard times right now, it’s time to step up your game and your paycheck. I assure you, there is an answer to your problem. You may have to dig a little to find it, but it is out there. Stop making excuses, and stop settling. That’s for everyone else, but not for you. Remember, you’re an entrepreneur. The rules are different for you because you’re willing and able to blaze your own trail. Don’t allow excuses to rob you of your dreams.
I also once said I had a lifestyle business. I worked about 10–20 hours a week and made in the low six figures. On the outside, life was amazing; on the inside, I was dying. I didn’t really want a lifestyle business, unless the lifestyle was that of the rich and famous. I wanted to grow a company. I wanted to see how big I could build it and what my limits were. Unfortunately for me, the business vehicle I was using was D-plus at best, so I made excuses. Are you doing the same in your business? Are you stuck somewhere and have accepted your fate? “YOU’RE AN ENTREPRENEUR. YOU’RE A RISK TAKER AND PROBLEM SOLVER. YOU’RE NOT PAID FOR THE GOOD TIMES; YOU’RE PAID FOR THE HARD TIMES ...”
I got into a discussion at my Scale-Up Bootcamp this week about having a lifestyle business compared to a regular business. Of course, there are some who set out specifically to have a lifestyle business but, from my experience, those who suddenly shift from “Let’s grow a company” to “I want a lifestyle business” are simply making excuses for why they’re not more successful. You and I both know business is hard, and there are times when your business can stall completely or, even worse, go backwards. Yuck! Unfortunately, when bad things happen in business, humans make excuses. And people make those excuses when they can’t figure out the correct answers, are unwilling to do the work required to solve the problem, or have a D-plus business opportunity they can’t quit or sell for whatever reason. I don’t care what you say publicly about your business, but I do care if you’re going to lie to yourself. Nothing good comes from forcing yourself to believe a lie.
–Shaun
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