MARKETING HOW-TO CONTINUED ...
To be clear, I’m talking about your success in business. You can be the best, but if no one is paying you any attention, who cares? Here is the secret about edutainment marketing: Most people aren’t good at it at first. Many of us are good educators, but being good entertainers takes practice and guidance. One easy way to shortcut the process is to hire someone who can help you create this marketing, like The Newsletter Pro. I have 11 storytellers who interview and tell our clients’ stories, their brands’ stories, and their customers’ stories. If you’re more of a do-it- yourselfer, that is fine. The best advice I can give you is to become a good storyteller. That skill translates to all media. Even God used stories in the Bible to get his message across. It is time-tested. –Shaun
RESOURCE OF THE MONTH
DOESGOOGLE SAYYOURBUSINESS IS 3.5 STARS? REVENUEJUMP CAN CHANGE THAT
most customers, meaning they’ll only do it if they feel strongly about your service one way or the other. RevenueJump tackles this problem head-on by emailing or texting recent customers with simple, one-click surveys. This simple change has led businesses to see a 650% increase in positive reviews. RevenueJump helps the customers you satisfy every day add their voice to the conversation.
If you’ve read this newsletter before, you know we’re all about word-of-mouth marketing. That’s why we just had to take our hats off to RevenueJump, a software company that’s helping small businesses get the most out of online reviews. If you’re struggling to build (or clean up) your company’s online reputation, this is one resource you can’t go without. SHOOT FOR THE STARS Potential customers are judging your business before they’ve even come through the front door. According to the consumer analytics group Invesp, 90% of consumers check online reviews before visiting a business. Of these potential customers, 92% say they’ll use a local business if it has at least a four-star rating. But how do you meet this high standard when all it takes is one or two bad reviews to tank your score? That’s where RevenueJump comes in. THE FAULT IN ONLINE REVIEWS What frustrates most business owners when trying to build a positive online reputation is how unbalanced reviews can be. Leaving a review feels like a chore for
BEYOND THE RATINGS RevenueJump does far more than streamline the review process. Their analytics software helps you identify the areas of your business that are wowing customers and the areas that leave much to be desired. Furthermore, RevenueJump has an optional filter that will intercept negative reviews, giving you a chance to privately address a customer’s concerns before they’re made public. Last but not least, RevenueJump automates the referral process,
sending satisfied customers your latest referral offer through their one-click survey.
The tools RevenueJump offers let you take control of your business’s online reputation. By fostering an influx of positive reviews and giving you the power to proactively address customer concerns, this software is nothing short of marketing rocket fuel.
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