Ortho Technology July 2019



Social Awareness: Dove Dove’s “Campaign for Real Beauty,” which launched in 2004, was a long overdue change of pace for the beauty industry. Since time immemorial, fashion and beauty campaigns featured only impossibly beautiful women who had body types that the average person could never attain. Dove threw this aspirational, and potentially toxic, messaging in the garbage and decided to celebrate women of all shapes and sizes. If you can create a campaign that includes those who aren’t used to widespread representation, you’ll increase your reach in a hurry. Curated Cool: Dos Equis Here’s a dirty little secret the beverage industry won’t tell you: Most industrially produced beers are made by one of two companies, and the vast majority of them taste remarkably similar. The difference, for the most part, comes down to the way they are marketed. Dos Equis, with their “Most Interesting Man in the World” campaign, carved out a name for themselves as the beer for urbane, thrill-seeking drinkers, despite the fact that their product is about as exotic as a Coors Light. Sometimes, perception really is reality.

HOW DO OUR REPS KNOW SO MUCH? Trapezio Brings Clinical Training to You

In the words of Ursula K. Le Guin, “Need alone is not enough to set power free: there must be knowledge.” At Ortho Technology, we believe in empowering our sales representatives to provide you with the best possible customer service. We do this through our training program, which keeps reps up to speed on the latest orthodontic practices and procedures. This level of professional education wouldn’t be possible without Trapezio.com. A Digital Learning Space Trapezio is an online resource designed for training orthodontic assistants and other members of your team. The curriculum, which includes audiovisual presentations and tests, was designed by Dr. Doug Depew with the goal to teach people all they need to know about working with an orthodontist. Today, this AAO- endorsed collection of online courses covers treatment coordination, specialized orthodontic assistance, and more. Why It Matters to Us While Trapezio was designed to help doctors train their team, our reps have

found it to be an invaluable resource. Many members of our team have a background in orthodontics, but best practices can shift quickly with changing technology. Trapezio gives our reps a solid understanding of what it means to work in the industry today, and how best they can help doctors and their assistants. Empowering Knowledge When you call in with questions or search for a new product, we want your Ortho Technology rep to be in your corner. The last thing you need is for them to lead you to items that don’t fit your needs, or for you

to spend valuable time explaining the issue you’re facing. By ensuring all of our reps have a strong clinical background, we avoid these pitfalls. When it comes to finding clinics the best possible value for orthodontic supplies, knowledge really is power. If you’re interested in providing your team with Trapezio’s in-depth training programs, Ortho Technology can help! Currently, we are offering discounted memberships to this online curriculum through our referral partner program.

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