Proposed GGA Business Model
Identify and Qualify Prospects • Objective: Identify everyone we know (or need to know) who would be potential Investment Participants and Impact Participants. • Maximize GGA brand awareness among funders and nonprofits with presence in Georgia. • Determine the capacity, readiness, and inclination to fund or purchase GGA’s services. Cultivate and Engage I & I Participants • Objective: Maximize participation in tailored offerings that develop relationship and move them closer to a contribution or purchase. • Establish small portfolio of “all comer” offerings. • Involve both I & I participants in peer cultivation. Propose and Secure Funding • Objective: Maximize recurring and/or large funding/ purchases. • Develop specific proposals, make the asks, finalize the gifts/purchases. • Tier proposals by goals for target revenue categories (grants, fees, sponsorships).
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FINDING YOUR FORTE STRATEGIC ARTICULATION
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