BEHIND THE SCREENS
This year, Visit OKC saw tremendous growth across our social media channels, driven largely by engaging short-form video content and strategic partnerships.
Produced two Thunder-themed videos celebrating the NBA Championship and parade that went viral on Facebook and Instagram; the championship video achieved our highest engagement ever on both platforms.
Partnered with the newly opened OKANA for a summer giveaway that generated 6.6K entries and 5K new email subscribers—a 111% increase in registrations over last summer’s giveaway.
MAKING EVERY IMPRESSION COUNT Our paid media strategy focused on smart, data-driven placements that delivered strong ROI and positioned Oklahoma City as a must-visit destination across key target markets.
GENERATED OVER 60M 5M 300k GENERATED OVER GENERATED OVER IMPRESSIONS
Instagram followers grew by 35% TikTok views surged by 128% YoY 35 % 128 %
Helping us surpass 100,000 followers With followers increasing by 92% 100k 92%
ENGAGEMENTS (67% MORE YOY)
CLICKS TO VISITOKC.COM (474% MORE YOY)
/ VISIT OKLAHOMA CITY 14
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