DESTINATION MARKETING GOALS WITH PERFORMANCE MEASURES ASSIGNED
TARGET
RESULTS
Tailored media pitches
80 tailored media pitches per year
88
Hosted Travel Writers/Influencers
28
40
Instagram & Facebook impressions combined
36,000,000
44,363,952
TikTok video views
1,750,000
6,469,099
Web traffic/user sessions
1,630,000
1,954,000
Create and distribute trip planning resources
1 VG / 2 Pocket Guides / 12 newsletters
1 VG / 2 Pocket Guides / 12 newsletters
Produce short- and long-form video content
95
115
ADMINISTRATION GOALS WITH PERFORMANCE MEASURES ASSIGNED Generate Hotel Tax Revenue for the year based on hotel industry projections (2% tax)
TARGET
RESULTS
$6,700,000
$13,891,964
Generate visitor supported employment
25,000 jobs
25,256 direct jobs
Generate overnight visitor volume
8,600,000 visitors
8,400,000 visitors
City’s overall ROI for CVB funding
$52:1
For every dollar invested by the City for the CVB operating fund, $71 is being returned in estimated direct spending
/ VISIT OKLAHOMA CITY 24
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