8221 Brecksville Rd, STE 205 Brecksville, OH 44141
What Does Your Brand Say About Your Business? We often use the term “brand” to mean the name or logo of a business. But a brand is so much more than that. It is your business’s identity, the collection of emotional and psychological associations that your clients make with you and your services. It includes your mission statement and reflects your values and goals.
This year marked the fourth year we exhibited at the annual Small and Solo Expo of the Cleveland Metropolitan Bar Association. The first year we came up with the idea of hosting a chocolate and candy bar at the event, which was well-received by the 150 or so attendees. Since then, every year we had to up our game a little. So this year, we not only had a chocolate bar with a variety of Lindor and Ferrero Rocher chocolates, as well as macaroons of nine different flavors, but we also provided iced Starbucks coffee, San Pellegrino, and Perrier! Some would say we looked like a French bistro instead of a CPA firm… (But there was a method to the madness!) Amy and Lingfan from our staff handed out complimentary copies of our book to all attendees, along with our high-end pen and a printout collection of helpful articles we’ve written. At the end of the day, we raffled off a valuable gift basket full of delicious European delicatessen items and drinks. Year after year, attendees remember our “brand,” therefore remembering our company. Many have become clients. And the clients we’ve been attracting share our values and stand for similar causes. This makes our work easier and definitely more enjoyable! We’ve become known in our community as an upscale boutique firmwith Midwestern prices. A“not your father’s CPAs” firm— a firm that not only takes care of your compliance, but is heavy on proactively and strategically advising you year-round. We strive to take care of our clients concierge-style, in a confidential manner and with a nonjudgmental attitude. We want to go above and beyond your expectations, to look outside the box and find you the best possible outcome. So why did we go all out and do this?
A recognizable and loved brand is one of the most valuable assets a business can own. And believe me, it doesn’t happen overnight, or even in a few months. It is definitely a process. In our case, it led to a steady increase in the number of clients, more valuable projects, word-of-mouth referrals, and a loyal following. What does YOUR brand reflect about you and your business? Do you have a defined mission and purpose that you stand up for no matter what? How do you convey your brand to your clients? Share with us your journey to building your brand!
–Borbala Banto, CPA
P.S. As Thanksgiving is around the corner, we’d like to express our special thanks and sincere appreciation for your confidence and loyalty. We are deeply thankful for your support and extend to you our best wishes for a happy and healthy Thanksgiving!
1 (440) 340-1030
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