Grow Beyond The True Goal of a Business Lawyer
I want my clients to outgrow me.
There’s nothing I love more than when a longtime client comes to me with a business expansion problem I’m not able to help them with. That means they’ve grown to a point where they need wide-ranging services I can’t provide. When I meet my clients, they’re often start-ups struggling to get started or small businesses fighting to survive. I’m here to help them get through the weeds. If I do my job right, my clients are able to grow their businesses to a point where they need more extensive legal services than I can provide. My goal is to get them to that point and refer them to bigger firms I can trust to take care of my clients as they move on to the next phase of their business. In addition to business law, I continue to do estate planning and family law, because behind every business is a human being with unique needs. They need help with their wills, and estate planning, and occasionally run into a child custody, or divorce situation. No matter what someone is going through, I believe they deserve the respect and dignity such an emotional time needs. Running a business means learning to juggle your crazy work and life schedule. This is something I know from personal experience.
This isn’t something most lawyers or business owners would ever say. Usually, the goal is to keep clients for life. But, when it comes to the small businesses I represent, if my clients need me forever, then I haven’t done my job. I’m one of those people who went straight from high school to college and into law school. From the time I was a teenager, I knew I wanted to be a lawyer. It combined my interest in government and oral advocacy with my time speaking on the St. John’s radio station. I briefly considered going into entertainment law, but I saw the industry changing and knew that wasn’t where I would make the greatest impact. After graduating, I started at a firm that specialized in family law. I quickly realized many of my clients had needs that went beyond that area of law. We would be representing a client who was going through a divorce, and I’d hear them talking about how they didn’t know what they were going to do with their businesses once the divorce was over. I started my own firm in 2011, so I’m able to help business owners through their current situation — good or bad — and work with them to achieve their goals.
I have a wife and three young kids at home who always make the end of the work day something to look forward to. It’s good to know I can personally relate to my clients on some level, regardless of what they come into the office for. I talk to fellow parents about raising kids and fellow business owners about marketing struggles. As much as I do legal work, I also find myself talking to my clients and offering advice about life. I pride myself on being there for my clients when they need me, while they need me. And once they’ve outgrown me, I’m proud to help them find the next step on their journey.
“If I do my job right, my clients are able to grow their businesses to a point where they need more extensive legal services than I can provide.”
-Andrew M. Ayers
AndrewMAyers.com | 1
Published by The Newsletter Pro • www.newsletterpro.comwww.andrewmayers.com
Made with FlippingBook Learn more on our blog