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Jeremy Wyatt jwyatt@harrisonlawgroup.com HarrisonLawGroup.com (410) 832-0000
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
40 West Chesapeake Avenue, Ste. 600 Towson, MD 21204
Inside This Edition
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A Thanksgiving Toast to the Land of Plenty Grow Your Business With These 3 Rules Did the FBI Really ‘Steal’ $86 Million? How Super Coffee Grew From $0 to $400 Million
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$0 TO $400 MILLION
The Story Behind Super Coffee
What is the first thing you do when you wake up? Many start every day with a freshly brewed cup of coffee, but occasionally, we run out of time and have to pick up something on the way to work. You can get a cup from a coffee shop or a fast- food restaurant, but these can be expensive, unhealthy, and unappetizing. You can go a different route and get an energy drink or bottled coffee, but these usually are high in sugar and can increase the risk of heart disease. In 2015, a college student at Philadelphia University (now Thomas Jefferson University) saw a need for a healthier energy-inducing beverage and created something new. Jordan DeCicco was a student-athlete struggling to stay awake in class. The shops around campus offered mainstream bottled coffee, which Jordan didn’t want to drink. He wanted something healthier to provide more stamina and energy, so he started brewing his own coffee and adding protein and healthy fats. Jordan got the energy he craved from his creation, and it tasted good, too! Soon, his teammates and coaches from the basketball team started drinking it, and Jordan knew he had something big on his hands. Jordan contacted his brothers, Jake and Jim, to share his creation and inform them of his intention to drop out of school and start a business. He was on a full scholarship, which made this venture risky, but his brothers provided support and
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