PIONEER PBS - STATION REPORT
DISTRIBUTION & REACH
Postcards PREMIERE: February 9, 2023 Episodes: 13 x 30-minute weekly episodes
Platform
Reach (July 1, 2022 - June 30, 2023)
13 episodes broadcast | 6.5 hours broadcast
Broadcast
DESCRIPTION Postcards is Pioneer PBS’ award-winning, locally produced broadcast series featuring the art, history, and cultural heritage of western Minnesota and beyond. Each year sees a fresh set of 13 half hour episodes. Pioneer PBS’ Postcards has seen huge growth in viewership on its veterans page, in particular – over 630,000 views in the last year alone. Included on the page are stories from WWII veterans, Vietnam veterans, and others. These are important voices that we are losing at an increasing rate each year. Another impact we’ve seen this past year is participants sharing with us how being featured on Postcards has brought them recognition and grown their following, even if they’ve decided to change careers. “Since you last came to visit us, we finished out the market season strong, with lots of pumpkins. We did not choose to pursue another season on our farm in Renville County, but are still hopeful that we can return to something like this work someday. This spring, I returned to working as an electrical engineer in Eden Prairie, MN. I interviewed for a job at an agriculture company, and they mentioned seeing our story on Postcards . They offered me the job; I cannot be certain, but I do think it helped my credibility and secured the job.” – Zeke Lundstrum
13 episodes available | 6.5 hour of content available | 5,272 streams
Streaming apps
52 videos posted | 4,467 hours of content available | 2,942 local and 5,937 national video views
Postcards website
52 videos posted | 4,467 hours of content available | 170,422.2 hours of content watched | 629,684 video views
Postcards YouTube channel
101 posts | 43,471 video views | 31,392 engagements
Postcards Facebook page
20 posts | 200,000 video views | 200 engagements
14 press releases | 14 engagements
34 segment posts | 241,237 video views | 23,679 engagements
TikTok
EVENTS & ENGAGEMENT
We held several events for works featured in Postcards this past year, engaging with over 600 individuals, including: November 11, 2022 | Mercantile in Madison | Attendance: 75 Postcards set up and taped a showcase of the art of Franz Albert Richter, capturing the impact of this artist on the region. Shortly after this event, Franz passed away.
November 18, 2022 | North House Folk School in Grand Marais | Attendance: 150 We screened “Built with Love.”
November 19, 2022 | Danish American Center in the Twin Cities | Attendance: over 200 Having heard that Olav Luksengård Mjelva attended the North House event to celebrate the premiere of “Built with Love,” the Danish American Center asked for him to perform there as well.
February 14, 2023 | Mercantile in Madison | Attendance: 50 A screening of “Built with Love” was presented on Valentine’s Day.
April 23, 2023 | Mercantile in Madison | Attendance: 50 Scandinavian folk artist Fred Livesay showcased his craft, and we screened “The Art of Everyday Living.” May 10, 2023 | Southwest Minnesota State University | Attendance: 75 SMSU professor Dan Rieppel was good friends with poet Bill Holm, and honored him with a commission of music set to Holm’s poem “Playing Haydn for the Angel of Death.” The Postcards team showcased the powerful resulting performance.
Naviga Damrongnawin Lundstrum on the Lundstrum Farm
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MPTA | PIONEER PBS
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