Jim Crow of the North Stories PREMIERE: January 9, 2023
EPISODES
How Robotic Textiles Are Revolutionizing Our Clothing Sizes | Episode 201 Finding the perfect fit can be challenging, but textile experts from the University of Minnesota may have a solution. In this episode of Worn Within , Susan explores the history of our bizarre sizing system, and how it has shaped how we view our bodies and the clothes we wear. What Is Gender-Neutral Fashion and Why It’s Needed | Episode 202 Gender-neutral fashion is causing a stir in the fashion industry, with Vogue magazine even declaring it as the future of retail. Susan investigates the roots of this trend and examines the influence of gender on clothing. Finding Modesty in Sports Wear | Episode 203 Modest fashion, though not new, has increased recognition and availability, with major brands like Nike introducing their own modest clothing line. Yet, athletes still face challenges while competing in these garments. Join Susan as she dives deeper into the history of this clothing style and unravels its common misconceptions. Is Streetwear Dead & Why Many Say It’s Still Alive | Episode 204 The streetwear style originated in the 1970s and became widely popular in the last two decades. But after 50 years, many believe that streetwear is on the decline or may have even met its demise. In this episode, Susan meets with streetwear designers and fashion enthusiasts to shed light on the future of streetwear. Fast Fashion: Who’s To Blame? | Episode 205 Fast fashion is everywhere, but who’s responsible for its emergence? Is it the consumer? Is it the industry? And how do we go about solving this seemingly impossible environmental issue? To find out, Susan visits a fiber mill to see how clothes are made, as well as a thrift store to try her hands at second-hand fashion.
DESCRIPTION Based on the Emmy® Award-winning, Legacy-funded documentary Jim Crow of the North , the new digital-first series (YouTube and app streaming) Jim Crow of the North Stories continues to look at race, place, and the past. How have Minneapolis residents responded to the rising awareness of racist covenants, redlining, and other forms of damaging segregation? What change and action is emerging from the awareness of these hidden histories? This limited series of four short documentaries explores themes of systemic, interpersonal, and institutional racism, its impact, and the ways it has been resisted right here in Minnesota. Hosted by historian Acoma Gaither, this digital series uncovers the dark history of systemic racism, but also lifts up Black resistance and resilience in the past and the present-day changemakers bringing it to light and as they try to right historical housing injustices. IMPACT Jim Crow of the North Stories feed into the life and ongoing impact of the 2019 film. From community screenings and conversations to working its way into classrooms through PBSLM, the release of this sequel project affirmed TPT’s singular role in local public history and narrative change. A Jim Crow of the North Stories series ad on ROKU devices drove over 900 downloads of the PBS app in one weekend. “I just watched all of the episodes of Jim Crow of the North Stories and I CRIED. I can’t believe how well you took these HUGE histories and complex projects and broke them down into such accessible segments. The stories throughout made me weep. You know so intuitively and profoundly how to blend the deeply personal with the hugely political. Masterful storytelling.” – Viewer
VERTICAL VIDEOS
Slow Fashion | initial posting July 12, 2022 One complementary vertical video was produced for Worn Within . This was tailor-made to be distributed on YouTube Shorts, Instagram Reels, and TikTok, and while it may use footage that appears in the longer digital episodes, it was scripted and edited in a very different style.
DISTRIBUTION & REACH
Platform
Reach (July 1, 2022 - June 30, 2023)
4 episodes available | 0.75 hours available | 5,945 video views
TPT.org, PBS.org, PBS app
4 videos posted | 0.75 hours available | 10,581 video views
YouTube
9 posts | 1,441 video views | 488 engagements
5 posts | 11,398 video views | 733 engagements
13 posts | 277 video views | 189 engagements
Twitter/X
4 posts | 41,293 video views | 7,248 engagements
TikTok
EVENTS & ENGAGEMENT Revealing and Healing: Racial Covenants Then and Now | Parkway Theater Minneapolis, MN | September 26, 2022 TPT has built extensive new relationships with community organizations and members both through production and activation of our content. The history content team partnered with several organizations to inform film content, feature organization leaders, and share content with their communities. Jim Crow of the North Stories worked with Mapping Prejudice, Free the Deeds, and Just Deeds.
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MPTA | TWIN CITIES PBS
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