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One way to get the answer to that question is to describe in detail what a perfect day would look like to you. Be very detailed. Now, describe what a perfect week would look like. Then, consider what a perfect month and perfect quarter would look like. You can be less detailed on these two if you prefer. 📝 You’re going to have to be vulnerable with yourself. If you would prefer to play golf in the afternoons and be done working by noon, write it down. If you don’t want to work anymore, write that down as well. If you want a Lamborghini and fractional jet ownership, write that down. Don’t filter your answers. You can always modify exactly what you want later. 🚗✈️ Now, go through each item you wrote down and ask yourself why that motivates you. How will you feel or how will your life be better when you have this item?
How much more needs to be sold is where most people stop, and it’s a massive mistake. Start by looking at what you’re already doing. How can we get the most out of all we’ve got? Let’s assume you need 100 more customers to achieve your goals. If you have three lead generation sources and could optimize the traffic to get an average of 20 more leads from each, and that converts into two new customers, you’re now 6% of the way to your goal and likely haven’t spent a dime. 📊 How are you doing on lead nurture? Can you add a few more emails, another lead magnet, some phone calls? 📧📞 Don’t forget about current customers. Can we get them to upgrade their services or add a new product or service? Do they know all the products and services we sell? Do you think any of those existing customers would give you a referral? What do we need to do to make this happen? How much could these add to our goal of 100 new customers? Is there a manual process we can automate to cut expenses? Can we outsource part of the business operations or marketing and maintain at least equal or better quality than before at a lower cost? 🤖💡 How about a past customer reactivation campaign? Do you think some previous customers would want to come back? What kind of promotion can we run to win them back? 📨 How can we decrease customer cancellations? This is by no means an exhaustive list of ideas to give anyone a massive kick toward your goals and the life you actually want. Unless you’re a startup, it is very unlikely you should start with new traffic sources to push you toward your goals and dream life. Get the most you can from everything you already have first. Doing so is typically cheaper, faster, more profitable, and will also increase the resale value of your business when the time comes. 🏆 You have the template to get everything you’ve ever wanted. The only question is, are you going to do the work or continue avoiding it? 💪🛠️
Next, we need to be realistic about what it will take to make our dreams come true. For example, if you only want to work four hours a day, four days a week so you can golf, perfect. What has to happen in your life and business to achieve your goal? For example, who is going to do the work you’ve been doing? How much is that going to cost in terms of payroll and benefits? Will you need to purchase a country club membership as well? If so, how much extra do you need per year for that membership? Your own golf cart? Add that in as well. ⛳ Now that you know what will motivate you to work more and how much you’ll have to grow the business to achieve your goals, take those sales goals and break them down into how many new customers or more units need to be sold. 📈
–Shaun
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