Little-Known Tactic That Top Businesses Use to Crush Their Competition! 💥
Read Time: 2 minutes 45 seconds
When you first start out in business, your primary focus is lead generation. If your business survives, you learn that you can fix many business problems with more leads. What you don’t learn, in many cases, is that it is not the best way to solve business problems. Continuing to focus on lead generation and more new sales instead of developing the other skills required to scale a business will lead to frustration, disappointment, lower profits, and more stress. 😖 This is extremely common in many businesses. One of my favorite ways to grow any business is to get the most you can from what you already have. 💪 If you want more new customers and are willing to make small changes to your existing lead generation, nurture, and sales processes, you’ll get incredible returns. When I say incredible, I’m not exaggerating. With just a 9% improvement to what you’re already doing, you can significantly increase your sales. I’m going to show you how, but I have to warn you, this work isn’t glamorous, but it will make you rich or even richer. 💰 Let’s take a look at the leads and conversions of our fictional company, Buck’s Blue Bricks. The blue brick business is going well, but I’m looking to make a move in this hot sector. 🔥 Buck’s Blue Bricks Sales and Marketing Numbers: Currently, we generate 500 leads per month. We have a lead-to-prospect conversion rate of 50%, resulting in 250 qualified prospects per month.
Forty percent of those qualified prospects speak to sales. Out of the 100 sales calls the salespeople take, we have a 30% close rate. Each month, Buck’s Blue Bricks gets 30 new customers out of 500 total inbound leads. Most businesses would ask how we can get 250- 500 more leads. That isn’t as easy as it sounds and creates overhead. A better approach would be to ask how we can maximize all the business from everything we already have coming in. By improving the numbers by only 5% across the board, here is the impact we can have on the total number of new customers.
Continued on Page 4 ...
“Do not conform to the pattern of this world but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is — his good, pleasing, and perfect will.” Romans 12:2-4
3
www.newsletterpro.com
Building Relationships to Help Small Businesses Succeed.
208.297.5700
Made with FlippingBook Ebook Creator